Affiliate Summit West 2021: Everything You Need To Know About The Event – Phonexa Canada

Marian Sahakyan

Senior Brand Marketing Manager

6 minute read

Scheduled to take place from Nov. 2 to 4 at the Caesars Palace in Las Vegas, Affiliate Summit West is the home of affiliate and partnership marketing, where advertisers and publishers from all spectrums of the industry come together to share insights on optimizing online marketing efforts. 

Phonexa is returning to the conference for the fifth consecutive year as an exhibitor, and we’ll be bringing our industry-leading marketing automation solutions to Sin City. 

This year is especially important as we double down on our all-in-one marketing suite for calls, leads, clicks, email, SMS, accounting, and more. 

Trusted by industry leaders, the Phonexa team will be equipped and ready to take all ASW attendees on an educational journey around how an all-in-one marketing automation tool can support operations of all types for all affiliate networks. 

In addition to helping attendees learn how to leverage Phonexa’s all-in-one platform, we want to share some insights and learning points from having exhibited and attended previous events hosted by Affiliate Summit.

Strategies To Explore At Affiliate Summit West

Phonexa attends events like Affiliate Summit to identify and provide streamlined and easy-to-use solutions for affiliate networks. To that end, our sales team has always suggested the need for open-ended and honest conversations with affiliate networks. 

We’ve learned that any business can benefit from automated processes. This is especially true when talking about marketing for affiliate networks when there are so many different parties involved. 

We’ve also learned that affiliate marketing requires lots of nuts and bolts for efficient operations, so implementing an all-in-one marketing solution can go a long way in alleviating some of those pain points. 

For example, if an affiliate marketing company needs help on click tracking or email and SMS marketing, Phonexa’s Lynx or E-Delivery can help. If the company needs help streamlining its call bandwidth, Call Logic will become the front player. 

The all-in-one software is available to any user without additional costs, all under the same umbrella. It allows users to choose which features and software they want to integrate into their marketing systems. 

As more and more affiliate networks and companies move toward automation, sorting and filtering systems become top of mind for users as well. 

When it comes to generating, selling, and distributing leads, a quick and interactive software system like Phonexa’s all-in-one platform can make all the difference. 

With its unique features like ping tree technology, predictive modeling, and sophisticated filtration systems, Phonexa’s platform gives users real-time insights, transparency, and full trackability of the lead journey and helps track your company’s success through real-time ROI reports and other analytics.

7 Workshops To Attend At Affiliate Summit West 2021 

• 7 Lessons From Running 22,000 AB Tests to Optimize your Conversion Rate By Ayat Shukairy (Co-Founder, Invesp) – on Nov. 2, from 1:30 p.m. to 2 p.m.
• How To Convert & Retain More Customers In A Post-iOS15 World By Jess Chan (CEO & Founder, Longplay Brands) – on Nov. 2, from 3 p.m. to 3:30 p.m.
• Keynote: 5 Big Brand Leaders on the Future of Digital Marketing On Nov. 3, from 11 a.m. to 12 p.m. 
• From Awareness to Conversion: How these Brands are using Personalization to Deliver Growth By Julie Van Ullen (Marketing Director, Rakuten Rewards) – on Nov. 3, from 3 p.m. to 3:45 p.m.
• The Untapped World of B2B: Scaling to 7-Figures in 12 Months By Nikita Zhitkevich (Director of Channel Partnerships, PartnerStack) – on Nov. 3, from 3:45 p.m. to 4:15 p.m.
• Digital Marketing in a Privacy-Centric World By Jeff Wender (Chief Revenue Officer, Rakuten Advertising)- on Nov. 4, from 1:20 p.m. to 2:15 p.m. 
• 10X your Traffic with these Cutting Edge AI and Machine Learning Tools By Manick Bhan (CTO, LinkGraph) – on Nov. 4, from 2:15 p.m. to 2:45 p.m. 

Despite its reputation for having non-stop and tiring action, Las Vegas also boasts many adventures and opportunities to kick back and relax.

Affiliate Summit West After-Hour Activities 

Las Vegas offers everyone a unique flavor of entertainment and activities, and you can consider the following fun along with Affiliate Summit West. 

1. Zipline Over Vegas Via Fly LINQ 

As the only zip line that goes over the Las Vegas Strip, Fly Linq is the perfect activity for those who want to experience an outdoors adrenaline rush without going too far away from the hustle and bustle of Las Vegas. 

2. Go to the STRAT SkyPod 

Head over to the STRAT SkyPod and give yourself an extreme adrenaline rush. The 1,149-foot-tall Stratosphere features observation decks, thrill rides, and sky jumps from 108 floors above. 

3. Experience True Crime Stories At The Mob Museum

The National Museum of Organized Crime and Law Enforcement offers a provocative and contemporary outlook on crime-related matters through hundreds of artifacts and immersive exhibits. Its purpose is to understand the impact of organized crime and its history on American society. 

4. Unwind At The Qua Baths & Spa

Return to the Caesars Palace to take a break from the busyness of Las Vegas at Qua, one of Sin City’s premier spas. With sprawling, 50,000 square-foot spa grounds, the experience at Qua covers Roman baths, an Arctic ice room, a Laconian sweat room, and a fitness center.

Eat Like An Emperor At Caesars Palace

The gastronomic and fine dining scene at the Caesars Palace boasts multicultural eateries from top celebrity chefs like Gordon Ramsay, Bobby Flay, and Giada De Laurentiis. Here are some can’t miss options to entertain clients, or to have team dinners. 

1. Gordon Ramsay Hell’s Kitchen

Inspired by the hit reality television show starring world-renowned Chef Gordon Ramsay, restaurant-goers dine like they are on the studio set with mouth-watering dishes. 

2. Old Homestead Steakhouse Las Vegas

Complemented by sultry décor, dark woods, and burgundy leather booths, this urban dining venue is perfect for meetings of all types. It features a glass wine cellar that holds over 15,000 bottles, and its food menu is known for its iconic steak varieties. 

3. MR CHOW

MR CHOW first opened its doors in 1968, offering an authentic approach to modern Beijing cuisine. Its family-style dishes and unique sculpture show are sure to elevate anyone’s dining experience. Some of MR CHOW’s signature dishes include chicken satay, green prawns, and Beijing Duck.

4. Vanderpump Cocktail Garden

Vanderpump Cocktail Garden is an elegant oasis in the middle of the busy hotel. It features a diverse selection of handcrafted high-end cocktails, custom Rosé options, and colorful bites that bring the garden to life. 

Entertain Yourself, And Clients, At Affiliate Summit With Shows, Sports & Concerts 

See Sting at The Colosseum or watch Michael Jackson ONE By Cirque Du Soleil at the Mandalay Bay to highlight your busy conference days. 

Invite your guests to watch master magician David Copperfield perform his world-renowned illusions at the MGM Grand, or glance over the Titanic artifact exhibition at the Luxor. 

Can’t get enough of Las Vegas? Consider extending your stay to watch the Professional Bull Riders World Finals or minor league hockey. 

Lastly, navigating through Las Vegas during conference season calls for new connections and refreshed business opportunities. 

Start the conversation early and stay connected with the Phonexa team before heading to Affiliate Summit West on Nov. 2. 

Schedule a consultation to learn more about how Phonexa can power your lead generation, tracking, and distribution strategy before Affiliate Summit West.