We’ve put together this comprehensive guide to call tracking software for lead generation to help you explore, compare, and choose the best call tracking software suites on the market. We’ve thoroughly analyzed the 7 best call tracking software for lead generation against Phonexa to determine the winner.
Where do you usually allocate your marketing budget—online forms, incoming calls, or pay-per-call strategies? Each approach has its advantages, but calls remain unmatched in customer intent and conversion potential.
By identifying what drives customers to call, you can concentrate on high-performing marketing strategies, reduce your cost per lead, and boost your ROI.
Given the high value of inbound calls, it’s crucial to monitor and analyze both calls and digital campaigns to optimize your marketing outcomes.
Here’s what call tracking can reveal for your business:
| Call Attribution | Identifies marketing channels that successfully trigger valuable inbound calls. |
| Call Data & Analytics | Uses automation to uncover the most effective lead distribution strategies. |
| Customer Journey Insights | Improves user experience by streamlining connections between leads and your brand through smart routing tools. |
| ROI & Call Reporting | Enables better ROI tracking with first-party data and in-depth call metrics for every campaign. |
This comparison chart helps you analyze what each call tracking software offers and compare features, enabling you to choose the best solution for your business needs.
So, without any further ado, here’s a breakdown of the top eight software providers:
User Ratings Overview
| |
High-Quality Solutions |
Other Solutions | |
| | Rating: 5 54 Reviews | Avg Rating: 4.7 Avg # of Reviews: 50 | Avg Rating: 4.5 Avg # of Reviews: 1520 |
| | Rating: 4.9 109 Reviews | Avg Rating: 4.7 Avg # of Reviews: 556 | Avg Rating: 4.4 Avg # of Reviews: 4014 |
| |
High-Quality Solutions |
Other Solutions | |
| ✅ | ✅ | ✅ | |
| Phonexa provides 24/7 customer support for technical questions (related and unrelated to call tracking software for lead generation) and a dedicated customer success representative to make sure your business never skips a beat. Phonexa offers the following support options:
| 7 out of 7 other sales call tracking providers offer customer support, some offering access to dedicated help centers, online chat, and an opportunity to contact a live rep. | ||
| Score | 4.9 | Avg 4.5 | Avg 4.3 |
Attribution
| ✅ | ✅ | ✅ | |
| Phonexa’s offline call tracking technology provides information you can use to determine whether the ad campaigns are effective and/or require optimization. Besides, offline tracking can help you boost CR and optimize the design and content used for offline ads. | Most solutions allow customers to use this basic feature. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ✅ | |
| Phonexa’s dynamic call tracking ensures accurate offline-to-online attribution, enabling precise measurement of ROI, CR, and retention rate.Online tracking provides brands with granular, real-time call tracking reports that help them keep an eye on the campaign performance and status of their lead generation efforts. | This type of tracking is the basis of every software available on the market. However, it takes more than just a tracking feature to assist businesses in decision-making, analyzing and managing calls, and addressing all technical aspects of lead sales. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ⛔ | |
| Dynamic number insertion (DNI) is part of Phonexa’s call tracking software for lead generation. It offers brands insight into their customer pathways by providing a map of every journey a visitor takes — from the first interaction with your website to the completion of purchase or conversion. It also allows tracking call sources, like organic searches or PPC ads. Dynamic number insertion is an excellent solution for marketers testing various campaigns at the same time. DNI enables brands to use call tracking numbers across several initiatives, ranging from Google Ads and webpages to offline campaigns. | 6 out of 7 other providers offer this feature. 1 call tracker software provider not offering DNI offers only specific integrations (their partners’ services) to satisfy the demand. | ||
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 |
| ✅ | ✅ | ⛔ | |
| Keyword-level call tracking and attribution is a standard feature of Phonexa’s call tracking software for lead generation. It enables brands to attribute all the generated phone calls to specific keywords and assess the performance of standard and tailored search terms. On top of that, it can assist marketers with identifying new keywords to focus on and outperform the competition. Tracking calls at a more granular level requires assigning a large pool of tracking phone numbers (Phonexa offers local, international, and toll-free numbers) and using them as unique identifiers. For keyword-level tracking, the phone number pool should be determined by the total number of simultaneous Google Ads visitors to your website. | Only 5 out of 7 other providers offer this feature. | 2 out of 7 providers do not mention this feature on the website or offer it as a third-party service. | |
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 |
| ✅ | ✅ | ✅ | |
| Multi-touch attribution assists marketers in identifying the touchpoints that drive sales calls. Multi-touch strategies and initiatives are designed to analyze the effectiveness and weight of specific touchpoints. By implementing multi-touch attribution, Phonexa’s call tracking software for lead generation assists businesses with attribution modeling and identifying the efforts that kicked off the customer journey and resulted in a sale. | 7 out of 7 other providers allow clients to work with different multi-touch attribution models. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
Reporting
| ✅ | ✅ | ✅ | |
| Phonexa’s platform provides rich data for accurate campaign planning and strategic efforts. Reporting is a significant feature of the calls tracking software, uncovering revelations about your campaigns’ performance. You can use a publisher report to see the success levels of different publishers you work with, then make informed decisions on who you buy traffic from. Other report sorting methods can highlight specific details, like the duration of calls or targeted demographic information. This information can be useful in analyzing your efforts and deciding how to proceed. Phonexa allows you to customize any section of the report you’re interested in. | 7 out of 7 other call tracking providers offer different types of reports and flexible information processing methods. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ✅ | |
| Phonexa allows using email summary reports. The Scheduled Report Export feature allows setting a schedule for the reports to be sent to a list of specified emails. | Email summary reporting is the basic option. 7 out of 7 other providers allow users to receive reports by email. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ✅ | |
| Phonexa offers custom reporting to clients. You can find the Report Custom Fields tab, which allows you to configure the product data fields for the lead reports. Each sub-tab of the section corresponds to the existing report in the Phonexa system. | 3 out of 7 other providers offer detailed instructions on managing custom reporting. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ⛔ | |
| Phonexa allows clients to use the CPL metric. However, there is no separate tab for it. | Only 2 out of 7 other providers offer this feature. | ||
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 |
Call Analytics
| ✅ | ✅ | ✅ | |
| The call recording feature is available not only in Phonexa’s Call Logic but also inside the Cloud PBX solution. The call recording feature allows businesses to create audio recordings of phone interactions between customers and company representatives. Additionally, it helps clients access various call data, evaluate team performance subjectively and quantitatively, and highlight areas for improvement. | 7 out of 7 other providers offer this feature.As the basic feature of any calls tracking software, it allows you to check each recording and provide prompt feedback to your support and sales teams while ensuring your callers receive excellent customer service. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ⛔ | |
| Call scoring, a standard call intelligence feature, allows evaluating live operators’ performance based on their problem-solving skills, compliance with call protocols, conversion rates, and other factors. | 5 out of 7 other providers offer the call scoring feature. | ||
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 |
| ⛔ | ✅ | ⛔ | |
| Phonexa offers clients a form submission log. Users can find it in the system under “Publisher Form CTR Report.” | 1 out of 7 other providers offer this feature. | ||
| Score | 2 out of 3 | 1 out of 3 | 0 out of 3 |
| ✅ | ✅ | ✅ | |
| This feature negates the need for manual call transcription and analysis. Phonexa’s phone call intelligence helps brands automate content analysis, identify each caller’s needs, and detect noteworthy trends. | 7 out of 7 other providers offer this feature. Call transcriptions allow you to review and evaluate phone calls, discover key conversation points, and obtain actionable insights. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ⛔ | |
| This feature allows you to assign lead tags and categorize inbound calls automatically. iClear enhances the security and efficiency of Phonexa’s system while enabling lead address validation and lead tagging (advanced rules). | 4 out of 7 other providers offer this feature. | ||
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 |
| Usability | ✅ | ✅ | ✅ |
| Score | 4 out of 5 | 5 out of 5 | 3 out of 5 |
Call Routing
| ✅ | ✅ | ✅ | |
| Phonexa’s automatic call distributor (ACD) supports call forwarding, allowing customers to get an excellent alternative if a specific customer call center is unavailable or the dedicated customer success representative is a bad match. | 7 out of 7 other providers offer this feature, including detailed guides and video tutorials. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ✅ | |
| Phonexa’s call tracking software for lead generation offers a great variety of notifications, including system, export, and reserve connection notifications, with flexible settings. | 7 out of 7 other providers offer this feature. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ⛔ | |
| Phonexa allows building both standard and advanced call flows, from the beginning of the call (and even before the call takes place). On top of that, clients can change the flow of the live call when the system has already started processing it (using iClear). | 6 out of 7 other providers offer this feature. | ||
| Score | 5 out of 5 | 4 out of 5 | 0 out of 5 |
| ✅ | ✅ | ⛔ | |
| Phonexa offers users access to its single operating solution for partner and performance marketing across iOS, Android, and macOS. | 5 out of 7 other providers offer apps, but no advanced features are available. | ||
| Score | 5 out of 5 | 3 out of 5 | 0 out of 5 |
| ✅ | ✅ | ✅ | |
| Phonexa offers users several levels of advanced access, including custom product permissions. | 7 out of 7 other providers offer this feature. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ⛔ | |
| Phonexa offers advanced call flow steps and multiple call routing options, ensuring the flexibility of software functionality. | 6 out of 7 other providers offer this feature, with several evaluated features implying a learning curve. | ||
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 |
| ✅ | ✅ | ⛔ | |
| The primary goal of the white label feature is to provide solutions and resources to businesses and agencies looking to expand their offerings and increase client lifetime value. Phonexa’s white label feature allows clients to focus on key company objectives without hiring employees, dealing with related challenges, or building currently unavailable solutions. | 5 out of 7 other providers offer this feature. However, some call tracking companies do not provide extensive information on what can be white labeled and how. | ||
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 |
| From 40 to ♾️ | From 50 to ♾️ | 40 | |
| Phonexa’s software offers a flexible Ping URL integration, supporting authorization, headers, and a twig engine that allows customers to build literally any integration they require. The integration list includes, but is not limited to, the following integration options:
| 7 out of 7 other providers offer multiple integration options. | ||
| Score | 5 out of 5 | 5 out of 5 | 3 out of 5 |
| Working as CRM | ⛔ | ⛔ | ⛔ |
| Score | 0 | 0 | 0 |
| ✅ | ✅ | ✅ | |
| Phonexa combines specific AI technologies to provide an all-in-one performance marketing suite that ties revenue to specific campaigns, channels, publishers, and networks. | 5 out of 7 other providers offer this feature, with some offering quite powerful AI features. | ||
| Score | 3 out of 5 | 5 out of 5 | 2 out of 5 |
Trial Period (not rated)
| Free Trial | No free trial | Avg 14-day free trial | Free account that can be upgraded |
| Demo | Free demo available | ⛔ | ⛔ |
Total Score (out of 85)
| Score | 78 | 77 | 41 |
| Percentage (%) | 98.73% | 97.47% | 51.9% |
At Phonexa, we’ve dedicated great effort to creating a comprehensive call tracking software suite that brings together the best tools in the industry. Each of Phonexa’s eight products performs excellently as an individual solution, yet we have integrated them to ensure seamless data flow and thorough support for all your marketing efforts.
Take a product tour and discover the full capabilities of Phonexa’s call tracking software suite.
If you have yet to utilize advanced inbound call tracking software for monitoring, routing, and analyzing calls, you may be undervaluing the rich insights this technology can provide for your overall business and especially for pay-per-call campaigns.
Call tracking goes beyond simple website call monitoring or attribution. Whether for organic or pay-per-call campaigns, understanding the source of your traffic, how prospects engage with your brand across various channels, and whether they ultimately convert is crucial.
Here are the essential call tracking features to help grow your organic and pay-per-call marketing efforts.
Call recording remains a vital feature in call tracking, enabling you to review past calls anytime without depending on the operator’s personal take. In pay-per-call setups, it helps pinpoint your top traffic sources and assess the performance of inbound call operators.
Additionally, call recordings play a key role in maintaining compliance and resolving disagreements.
Call Recording Solutions by Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | CA$0.0025 / Per Minute |
When using an Interactive Voice Response (IVR) system to manage inbound calls, adding voice recognition offers simplicity and fast processing. Just having voice recognition technology can enhance your company’s reputation, even for users who rarely use it.
Phonexa’s voice recognition add-on interprets natural speech, including slang, errors, and speech difficulties, helping convert callers more effectively.
Voice Recognition Solutions by Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | CA$0.065 / Per Data Unit |
Professional IVR recording enhances your IVR by making it sound natural, so callers experience genuine communication instead of mechanical prompts. Phonexa offers a wide selection of voice artists, and the initial recording is provided free of charge.
Professional IVR Recording Solutions by Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | 1 FREE + CA$150.00 per SCRIPT |
Wherever your calls come from, pixel tracking allows you to monitor them effectively. For instance, calls generated via Google Ads or Facebook Ads can be tracked and sent back to your dashboard, providing clear insights into your marketing results.
Pixel-based call tracking in advertising often delivers excellent outcomes, especially for pay-per-call marketing campaigns.
Pixel Tracking with Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | CA$0.00065 / Per Pixel |
From regulatory compliance to maximizing ROI, nearly every aspect of business success hinges on effective processing and filtering of incoming call leads.
Phonexa’s iClear feature manages lead filtering and processing, offering more than a dozen add-ons that validate call leads instantly based on various parameters. This helps you distinguish quality leads from low-value ones before the call reaches a live agent.
Additionally, iClear performs checks on infractions, liens, judgments, foreclosures, bankruptcy, and other factors to ensure the validity of incoming calls. This real-time call tracking tool helps live agents begin conversations with full context.
Phone number porting lets you transfer your number from one provider to another without losing ownership. This is crucial for well-known numbers, such as vanity numbers, which you want to keep.
Phone Number Porting Fees with Phonexa
| Lite Suite | Premium Suite | Enterprise Suite |
| CA$15.00 | CA$15.00 | CA$15.00 |
Before purchasing leads in pay-per-call campaigns, the system must validate and route them to suitable advertisers, which takes some time. You want leads processed fast while ensuring accurate evaluation and matching.
Phonexa sets maximum lead processing times at 180 seconds for Lite Suite and 300 seconds for Premium and Enterprise Suites, ensuring leads are assessed in a timely manner, keeping their purchase intent intact when connected to advertisers.
Lead Processing Time with Phonexa
| Lite Suite | Premium Suite | Enterprise Suite |
| 180 seconds | 300 seconds | 300 seconds |
Phonexa enables you to configure the system to conceal sensitive consumer information—such as phone numbers, social security numbers, or bank card details—from third-party partners, revealing it only to authorized entities. This feature is highly sought after by affiliate networks.
Lead Data Protection with Phonexa
| Lite Suite | Premium Suite | Enterprise Suite |
| Unavailable | Available | Available |
Whether affiliate or advertiser, you need detailed information about your leads to optimize your pay-per-call campaigns and attract both partners and callers.
Phonexa’s Performance Analysis offers detailed reporting on campaigns based on four call tracking metrics: Publisher, Date, Channel, and Tier.
Performance Analysis with Phonexa
| Lite Suite | Premium Suite | Enterprise Suite |
| Unavailable | Available | Available |
Book a demo to get a complete overview of Phonexa’s toolkit.
At the risk of sounding like a broken record, allow me to repeat this again: knowing the customer journey is paramount to successful lead acquisition and sales. You might have a harder time collecting customer data as an affiliate, but you need it all the same to be effective.
Traffic Flow Report is a centrepiece of Phonexa’s call tracking software suite, unlocking unique customer insights you might not get with any other tool. The report displays the source of the lead and its path through the system, including validation steps, routing, and outcomes.
| “No other platform offers this rich detail of reporting. Phonexa goes granular, and that’s what you need to know how to take care of your business; uncover information about your campaign’s performance or summarize the benefits of your providers. Reporting is where the success is.” – David Pickard, CEO at Phonexa |
Knowing which leads are filtered out of the system due to incompatibility by location, income bracket, age, and other specific business criteria (such as loan size) provides valuable insight to enhance your acquisition efforts or identify the type of traffic most sought after by advertisers.
Phonexa’s Filter Analyzer performs this evaluation by checking incoming leads against advertiser requirements and filtering out those that fail to meet any condition. This lets you track exactly how many leads were excluded and the reasons behind their rejection.
Filter Analyzer with Phonexa
| Lite Suite | Premium Suite | Enterprise Suite |
| Unavailable | Unavailable | Available |
When purchasing leads from multiple publishers, you naturally want to understand their performance so you can invest further in the campaigns that yield the best results.
Phonexa offers comprehensive metrics for each affiliate, tracking call counts, lengths, quality, conversion percentages, and generated revenue.
Publisher Sources with Phonexa
| Lite Suite | Premium Suite | Enterprise Suite |
| Unavailable | Unavailable | Available |
As a user of Phonexa’s inbound & outbound call tracking platform Call Logic, you have the option to obtain a free vanity number that helps your business stand out among competitors. Memorable call tracking numbers such as 1-800-DENTIST or 844-411-YOGA have the potential to significantly increase your pay-per-call earnings.
| “Call tracking has proved extremely effective for Phonexa clients, especially inbound call-reliant businesses in industries like insurance or home services. For paid campaigns, they know which ads attract more calls, which also means they can easily double down on their best-performing marketing campaigns.” – Talar Malakian |
Finally, it is crucial that your call tracking solution integrates seamlessly with other tools such as lead management systems and CRM platforms or functions as part of a comprehensive lead management ecosystem that provides all the capabilities necessary for successful performance marketing.
Here are some of the compatibility features of Phonexa’s Call Logic:
| Feature | Availability | Tracking Type | Price |
| Tracking: Add to DNPL | Add-On | Internal Tracking | CA$0.00065 / Per Unit |
| Tracking: Send to E-delivery Contact List | Add-On | Internal Tracking | CA$0.00065 / Per Unit |
| Tracking: Send to Opt Intel | Add-On | Internal Tracking | CA$0.00065 / Per Unit |
| Tracking: Export to PBX | Add-On | Internal Tracking | CA$0.00065 / Per Unit |
| Tracking: E-delivery unsubscribe list | Add-On | Internal Tracking | CA$0.00065 / Per Unit |
| Tracking: Opt-Intel unsubscribe list | Add-On | Internal Tracking | £0.0005 / Per Unit |
| Tracking: E-Delivery Suppression List | Add-On | Internal Tracking | CA$0.00065 / Per Ping |
Phonexa delivers one of the best cloud-based call tracking and analytics platforms available. We offer a comprehensive performance marketing suite that supports your entire marketing funnel, enabling synergy across affiliate, email, social media, and other campaigns.
Phonexa enables you to access valuable web and call lead insights for both organic inbound and pay-per-call campaigns, all while maintaining compliance and upholding ethical business practices.
| “Using local phone numbers for call tracking is crucial for marketing campaigns, particularly in local markets. Customers are more likely to trust and engage with businesses that have local numbers, making them far more effective at capturing inbound calls and building brand credibility.” – Talar Malakian |
Book a demo to learn how Phonexa’s call tracking software for lead generation can help you capture essential call data, measure marketing campaigns, and boost revenue.
Call tracking software is a system that enables businesses to monitor sales calls and inbound calls from customers. It typically includes multiple tools for routing calls and analyzing call data.
What is inbound call tracking software?
Inbound call tracking software consists of tools that help marketers monitor incoming calls, providing real-time and historical caller data to enhance marketing strategies.
Outbound call tracking software includes tools that track outgoing calls, measuring call length, keywords, call results, and more. Similar to inbound tracking, it aids in optimizing call marketing efforts.
Call analytics operates by assigning unique tracking numbers to various marketing channels. It helps you make informed budget decisions, uncover problems impacting conversion rates, and generate more leads at a lower cost per lead.
Interactive voice response (IVR) is an automated phone system that engages with customers and collects their information by offering options through touch-tone or voice menus.
Call tracking software for lead generation usually involves a monthly subscription fee, setup charges, and usage-based costs.
The exact price depends on multiple factors. Before selecting software, consider your requirements:
Having answers to these questions will help you understand the costs.
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