Oleksandr Rohovnin Content Marketer 13 minute read Table of Contents Key Features to Consider in Conversion Rate Optimization Services17 Leading Conversion Rate Optimization ServicesConvertHotjarHitMetrixOptimizelyCrazy EggGoogle AnalyticsVWOHeapMixpanelFullStorySurveyMonkeyInstapageUserTestingUnbounceHubSpotAmplitudeMouseflowFrequently Asked QuestionsWhat is CRO?What are CRO services?What are the top CRO services?Related posts: Oleksandr Rohovnin Content Marketer 13 minute read Important: This article builds upon our conversion rate optimization guide, providing a deeper dive into CRO fundamentals and a clear 5-step algorithm. If you want to learn more about on-site CRO tactics, check it out. Increasing conversion rates is the primary objective for every business website. In certain industries, conversion rates can reach up to 3% among visitors. Achieving anything beyond that might seem to demand highly complex optimization strategies and techniques, sometimes appearing almost impossible. But is that truly the limit? Is 3% really the peak you can aim for? Fortunately, that’s not the case. By leveraging effective conversion rate optimization services, you can achieve conversion rates of 5%, 7%, or even 10% from your website visitors. With modern CRO tools and software, you can increase conversions by using thorough analytics on user behaviour, heatmaps, session recordings, and many more capabilities you may not know about yet. Moreover, conversion rate optimization services are surprisingly accessible, ranging from specialized CRO tools to comprehensive software suites, allowing you to choose the solution that best fits your business needs. Further down this page, you’ll discover the 17 top conversion rate optimization services, along with concise explanations of the key CRO services you should consider when selecting the right tools. Without further delay, let’s dive right into the details. Key Features to Consider in Conversion Rate Optimization Services Setting the scene is crucial before looking into the top conversion rate optimization services. As a marketer, you may question which CRO software is truly necessary to address your conversion challenges and how to avoid spending on unnecessary features. Here are the five essential tools that make conversion rate optimization services more effective and indispensable: User Behaviour Analysis Understanding how visitors interact with your website and the motivations behind their actions can greatly improve your conversion funnel. For instance, if many users abandon a form mid-process, you may need to simplify or adjust specific fields to enhance completion rates. Heatmapping By providing a visual representation of user interactions, heatmaps help you optimize your pages based on engagement trends. For example, if most users scroll only halfway down a page, it might be wise to relocate key CTA buttons higher for better visibility. Session Recording Tracking individual user sessions provides deep insights into navigation behaviour, which is essential for effective conversion optimization. Full session recordings (without data aggregation) can reveal rare issues affecting only a small subset of users. A/B Testing A key component of CRO is testing multiple iterations of page components to determine which works best. Using A/B testing tools, you can, for example, compare different CTA buttons across audience segments to see which performs best. Customer Journey Analysis Comprehensive customer journey analysis —from the first touchpoint to conversion or drop-off —helps you understand user behaviour in depth and improve their overall experience. If you only require selected CRO tools, consider pay-as-you-go conversion rate optimization services that bill based on the features you use and the volume of usage. Assess your expected usage to choose the most appropriate subscription plan. Do you manage a review or price comparison website? Check out the top CRO practices curated specifically for your platform. 17 Leading Conversion Rate Optimization Services Convert: Trusted A/B Testing Solution Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 114,334 4 194 0.42 55.08% 36.62% 0.30% 6.07% 1.72% 0.08% Convert.com delivers enterprise-level A/B testing, in-depth personalization, and comprehensive full-stack experimentation on an easy-to-use platform—perfect for eCommerce businesses seeking robust CRO service capabilities without hidden charges. It includes A/B and split-URL testing with advanced behavioural targeting, plus tools like QA Wizard, Convert Signals™, multi-armed bandits (MABs), feature flags, SRM checks, and multivariate testing. Companies can seamlessly integrate with top analytics and CRM systems, maintain GDPR/CCPA compliance, and benefit from smooth execution with rapid, human support. The company’s services are priced affordably. Current service rates are listed on the official website. Hotjar: Leading Free Conversion Rate Optimization Service You Can Use Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 2,758,803 5 188 0.52 69.41% 25.73% 0.59% 2.55% 0.66% 1.07% Hotjar is a leading conversion rate optimization service offering a full suite of website analytics tools, including heatmaps, session recordings, feedback analytics, surveys, and even one-on-one user interviews—all accessible through a single, unified dashboard. Hotjar provides a free subscription plan, allowing you to explore the platform without commitment. The free plan grants access to all CRO services mentioned, though some features are limited in scope and depth. For beginners, Hotjar is an excellent starting point for conversion rate optimization. HitMetrix: Premier Conversion Rate Optimization Solution Although all the tools listed for conversion rate optimization are valuable, we consider HitMetrix one of the industry-leading conversion rate optimization services. Phonexa’s proprietary behaviour analytics interprets detailed user behaviour data into actionable marketing strategies while visualizing the user journey through heatmaps and session recordings. Discover what HitMetrix is and how it functions: Having a powerful conversion rate optimization service is excellent, but it becomes even more valuable when CRO insights are integrated with other marketing channels. Phonexa achieves this by managing all dimensions of lead acquisition seamlessly. Get Phonexa’s all-in-one performance marketing software suite at a single price: LMS Sync Lead management software Call Logic Call tracking and distribution platform E-Delivery Email and SMS marketing platform Cloud PBX Cloud-based phone system Lynx Click tracking software Opt-Intel Suppression list management tool HitMetrix User behaviour tracking and analytics solution Books360 Automated accounting software Book a demo to discover how Phonexa can enhance your business with CRO service and lead management solutions. Optimizely: Content-Centric Conversion Rate Optimization Service Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 755,626 4 157 0.64 43.33% 44.56% 0.48% 4.66% 5.36% 1.61% True to its name, Optimizely leverages three main content-driven CRO strategies, enabling you to: Orchestrate content marketing initiatives using its CMS and content marketing tools Experiment with website elements and functionalities to identify your most effective CRO tactics. Monetize your content strategies by creating personalized eCommerce experiences. You can consistently enhance your conversion rates by personalizing marketing campaigns and conducting A/B tests. Regarding pricing, most Optimizely software suites have custom plans, except the Content Marketing Platform, which offers a free basic version. Crazy Egg: Comprehensive CRO Services With Free Trial Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 472,553 4 415 0.6 36.54% 55.09% 0.02% 3.64% 1.81% 2.89% Crazy Egg is one of the perfect examples of full-featured CRO services offering an extensive set of tools, including: Heatmaps Session recordings A/B testing tools Traffic analytics Error tracking software Feedback collection scripts Goal tracking system CTA optimization tools Crazy Egg extends beyond basic on-site analytics, giving insights into the entire customer journey. Its traffic analysis tools examine the top 10 traffic sources and compare their performance for better decision-making. A 30-day free trial is available, so you can test the site without paying. Google Analytics: Free CRO Services by Google Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 42,872,860 6 394 0.31 92.23% 3.67% 0.24% 2.71% 0.99% 0.16% Google Analytics is widely known to anyone interested in CRO. It offers detailed user behaviour analysis and conversion tracking, with two major benefits: it’s completely free and backed by Google. For small businesses, Google Analytics often provides more than enough CRO functionality at no cost. Higher data limitations and more features are available in the premium Google Analytics 360 edition for larger businesses or more complex needs. However, Google Analytics lacks built-in heatmaps, session recordings, and detailed user feedback, so you may need supplementary CRO services to get complete insights. Similarly, A/B testing is only available through integrations, and real-time user behaviour tracking may not be as robust as services like Crazy Egg or Hotjar. VWO: Comprehensive CRO Services Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 665,810 4 194 0.52 62.06% 31.17% 0.03% 2.92% 1.06% 2.76% VWO is a comprehensive CRO service offering behaviour analytics and testing tools with freemium options. It provides comprehensive CRO testing for online, mobile, and app experiences, heatmaps, session recordings, and form optimization. VWO’s free plan lets you explore CRO and testing features safely without an immediate commitment. It works well for websites that get up to 50,000 unique users a month. After that, you may need to upgrade as your traffic rises. Heap: Free CRO Services With Full Data Capture Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 158,032 3 58 0.52 33.33% 60.70% 0.28% 1.97% 2.07% 1.64% Heap is one of the prominent examples of CRO services, offering comprehensive features, from session recordings and heatmaps to multi-layered customer insights. Heap captures all customer data — sources, interactions, and outcomes — and organizes it into actionable patterns for marketing and sales teams. The free plan allows up to 10,000 sessions per month, retains six months of data, and includes essential analytics charts. Mixpanel: Product-Oriented CRO Service Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 1,988,400 8 294 0.38 83.43% 12.17% 0 1.63% 0.67% 2.10% Mixpanel is a CRO service centred on product analytics. It breaks down every aspect of user behaviour into actionable patterns, enabling informed, data-driven business decisions. The free plan covers up to 20 million events per month, core customer journey analysis, ready-to-use templates, and integrations. Note that Mixpanel is primarily focused on product analytics, so additional CRO tools may be necessary for complete conversion optimization. FullStory: CRO Service for Digital Experience Optimization Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 342,478 6 241 0.48 60.09% 33.44% 0.03% 2.19% 1.22% 3.03% FullStory is a comprehensive CRO service that captures user data, provides product analytics, and delivers session insights, enabling a complete understanding of the on-site user journey. FullStory provides tools to organize and interpret key engagement metrics, including custom real-time dashboards. You can try it out for free for 14 days to see what it can do, with no risk. SurveyMonkey: Survey-Oriented CRO Tool Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 43,202,715 3 160 0.49 61.99% 14.46% 0.39% 16.98% 2.52% 3.65% SurveyMonkey is a unique CRO tool specializing in survey creation, a key component of marketing strategies. Customizable surveys allow measuring Net Promoter Score, A/B testing marketing ideas, and gathering actionable customer insights. Although SurveyMonkey focuses on just one aspect of CRO, it excels at it. As the best survey platform, it lets you create surveys tailored to your sector and audience. This provides useful information that may help you make marketing decisions. Instapage: CRO Service for Optimizing Landing Pages Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 387,997 4 290 0.57 43.74% 47.98% 0.24% 4.91% 1.22% 1.90% Instapage is a conversion rate optimization service specialized in landing pages, enabling the creation and testing of landing pages for superior user experience and higher conversions. Its AI content generator accelerates content creation while ensuring alignment with your target audience. Like other CRO services, Instapage provides on-page behaviour analysis, A/B testing, and detailed reporting for landing pages. A 14-day free trial lets you explore these features risk-free before committing. UserTesting: CRO Service for Collecting Real-Time User Feedback Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 4,120,909 8 450 0.47 70.27% 17.35% 0.03% 1.92% 5.58% 4.84% UserTesting is an expert at collecting real-time user feedback, including video data, to understand their preferences and experiences. Advanced analytics, machine learning insights, and collaborative features enhance decision-making. Just like SurveyMonkey, UserTesting is centred on one specific conversion rate optimization (CRO) area but is also a leader across digital channels such as the web, mobile, and apps. You can get a trial after registration. Unbounce: AI-Powered Landing Page CRO Platform Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 820,568 8 388 0.39 57.26% 35.63% 0.12% 2.43% 2.14% 2.41% Unbounce offers AI-driven landing page creation and optimization tools similar to Instapage. By leveraging comprehensive performance analytics and smart routing to the best-performing pages, you can create unique landing pages, pop-ups, sticky bars, and compelling text while increasing conversions. Unbounce also provides a library of over 100 pre-built landing page templates categorized by campaign, type, and feature. You can quickly assemble a conversion funnel, populate it with content, and test its effectiveness during a 14-day free trial. HubSpot: All-in-One CRO Platform Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 43,318,675 14 802 0.36 56.92% 27.88% 0.24% 3.14% 1.75% 10.06% HubSpot is a well-known platform that offers a full set of CRO capabilities, including drag-and-drop website and landing page builders, as well as marketing and sales insights to optimize conversions across websites and apps. As an all-in-one CRO solution, HubSpot links your conversion optimization strategies to broader marketing initiatives. A free plan provides access to fundamental CRO tools to get started. Amplitude: Product Analytics Platform with CRO Capabilities Monthly Visits Pages per Visit Time on Site (seconds) Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 1,390,317 10 389 0.35 77.44% 16.62% 0.06% 2.26% 1.08% 2.55% Amplitude provides product analytics and CRO tools that examine the entire user journey, analyzing engagement and behaviour patterns. Its toolkit identifies complex interactions that influence conversion, enabling data-driven funnel optimizations. Amplitude highlights a comprehensive advertising strategy that connects multiple business channels into a single customer journey. Its no-cost plan includes some fundamental analytics that offer a glimpse of its product-centric conversion rate optimization (CRO) functionality. Mouseflow: A Freemium CRO Platform Offering Advanced Behaviour Analytics Monthly Visits Page Per Visit Time On Site Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Social Traffic Mail Traffic 271,025 8 382 0.37 65.90% 23.98% 0.26% 2.37% 0.91% 6.58% Mouseflow is a comprehensive conversion rate optimization service providing a complete CRO software suite, including heatmaps, session replays, conversion funnel assessment, form evaluation, and user feedback analysis, covering all key aspects of CRO. Mouseflow could serve as your primary CRO platform, offering several tools at no cost. Even on the free or basic plan, you can monitor your sales funnel effectively, identify obstacles, and experiment with marketing strategies. Frequently Asked Questions What is CRO? Conversion rate optimization (CRO) involves a range of strategies, approaches, and techniques designed to enhance a website’s conversion performance, including separate components like call-to-action buttons, checkout procedures, lead generating forms, and other essential features. Improving a website’s overall quality may be necessary to increase the conversion rate of a webpage or its components. Achieving this typically requires a holistic strategy and robust CRO tools that can handle various aspects of optimization. What are CRO services? CRO services consist of specialized strategies delivered by conversion optimization platforms to enhance the conversion rates of business sites, landing pages, lead-generation forms, and other website features. These services can be tailored to meet your specific requirements and can either solve a particular technical or marketing problem or provide you with a comprehensive optimization plan. What are the top CRO services? Good CRO software should help you get more people to buy things on your website without costing too much. Ideally, the gains from using the tool outweigh any expenses. Some essential features to look for in a CRO software suite include: Comprehensive analytics of user behaviour Heatmaps and session recordings Comprehensive conversion funnel analysis Insights into the customer journey Demonstrated success and reliability Additionally, your CRO tools should seamlessly integrate with your existing lead management software. For example, HitMetrix provides a complete lead management ecosystem alongside seven other Phonexa solutions. Many WordPress maintenance plans also include free integration with such CRO platforms. Related posts: Unlocking Savings: 20 Best Heatmap Tools for Web & Mobile Traffic Conversion Rate Optimization Guide: How To Drive Users to Conversion – Phonexa Canada How To Perform a CRO Audit – Phonexa Canada Conversion Rate Optimization on Your Review & Price Comparison Websites – Phonexa Canada Advanced Reporting Analytics Behavior Analytics Conversion Rate Optimization CRO Customer Experience Deep Analytics HitMetrix Lead Processing Marketing Analytics Real-Time Reporting Traffic Flow User Experience Got Questions? Get in touch! We are available 24/7.
