This guide is part of our home services lead generation series, where we share the most effective free and paid lead acquisition strategies and predict home service trends to capitalize on.
Whether you specialize in roofing, plumbing, electrical work, or landscaping, acquiring home improvement leads is the process without which your business can’t grow. Furthermore, it cannot be sustained, as you can’t consistently rely on repeat customers.
The good news is you can optimize your home improvement lead generation immediately after reading this article because there are methods and services able to help you with that. While some home service business marketing methods might require more time, such as creating content for your site, optimizing it for search engines, and developing trust with the audience, home improvement lead generation services and lead distribution solutions — paid and free — often offer a quicker path.
In today’s competitive market, home services lead generation has become an essential business priority and a process deeply integrated with the company’s functionality. Finding new customers requires time and money. It is included in the company’s budget and accounted for when the final price for products and services is calculated.
Source: Capterra
Lead generation, being an element of marketing campaigns and strategies, is not a monolithic element. Home improvement lead generation involves identifying your target audience and their needs, attracting their attention, and maintaining their interest.
Naturally, you have multiple lead sources to choose from, like developing content marketing campaigns, using paid social media ads, and employing traditional mailers. Finally, you can buy home improvement leads.
Wondering how to streamline the distribution of home improvement leads? Build your plan or book a demo to see how Phonexa’s advanced lead management and analytics tools work together in a user-friendly interface.
Using home improvement lead generation services has numerous advantages, regardless of the type of home improvement work you’re engaged in. It’s important to recognize the diverse range of offerings available in this field and define the ones that can benefit you.
Some services simply offer the option to buy home improvement leads. In contrast, others provide a comprehensive ecosystem where you can develop your company’s brand, engage with other businesses and customers, and generate free leads. The third type goes beyond offering to build lead generation strategies tailored specifically for your business. They become your partner, making a profit when your business succeeds and grows.
Consider the following factors when assessing whether home improvement lead generation services can be useful for your business:
To manage leads coming from multiple sources, track their distribution, and get real-time reports, use Phonexa’s LMS Sync. It will provide you with an in-depth understanding of lead traffic and allow you to enhance your marketing campaign performance.
In the following sections, you will find the best lead generation websites for contractors. Some are business directories designed for active interactions between customers and companies from various industries, while others strictly focus on delivering contractor lead services. Finally, here, you will discover global platforms like Google, Bing, and Facebook and learn how they are used for home improvement lead generation.
*Phonexa cannot be held responsible for the conduct of the listed companies, as these are independent companies unrelated to Phonexa. The content reflects the personal opinion of the team.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 12,510,384 | 4 | 175 | 0.62 | 34.39% | 58.05% | 0.31% | 1.64% | 2.60% | 2.85% |
Houzz is a cutting-edge, user-friendly platform for generating home improvement leads. It acts as a central point for home design and development specialists, linking potential clients with home service providers. While it allows you to browse through various professionally prepared portfolios, it can also be a source of inspiration for those thinking about making house changes.
User reviews, platform-issued badges, and ratings are all included in the home service providers’ profiles, indicating the supplier’s reliability. The listings are arranged based on a number of filters as well as the ratings and good history of the profiles.
However, individuals new to the site may have little chance of getting recognized by users due to the fierce rivalry from seasoned home service providers.
Houzz has the potential to help medium-sized home service companies, and enterprises reach a wider audience and generate different kinds of contractor leads because of its popularity and usefulness.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 277,022 | 2 | 63 | 0.67 | 37.02% | 52.50% | null | 6.12% | 2.34% | 2.02% |
With a vast provider database, Porch is a home improvement lead generation website focused on precisely matching clients and businesses.
Unlike some other lead services for contractors with simple portfolio browsing functionalities, Porch.com uses a multi-stage funnel where users define service types, workloads, and addresses.
Because of the platform specifications, your portfolio may not be visible to as many leads for home improvement. However, this approach allows you to attract more qualified leads.
It’s not like Houzz, though, in how potential customers communicate with service providers. ; it is not designed for portfolio browsing. Contractors may receive fewer leads from this strategy, but users will only see suppliers who fully meet their demands.
Furthermore, since customers frequently choose businesses with just one or two reviews, it may be the best lead service for contractors just starting.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 809,398 | 6 | 82 | 0.74 | 12.35% | 82.16% | 0.11% | 1.36% | 1.23% | 2.78% |
BuildZoom assists homeowners in the preparation phase as an owner’s agent, providing high-end services, including value engineering, contractor validation, bid collection, and contract administration. They keep an extensive contractor database and make sure permit data is updated regularly by collaborating with more than 2,000 building departments across the country.
Furthermore, review validity is guaranteed by BuildZoom’s review integrity team. Permits, finished projects, evaluations, years of operation, licenses, and responsiveness are used to assess contractors. The platform is excellent at confirming the reliability of contractors and provides a wide range of businesses. But, compared to rivals like Houzz, its user base is smaller, which makes it harder to find home service leads in a crowded market.
BuildZoom works well for construction leads and saves money for users, making it the perfect choice for businesses that can adjust their pricing strategies.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 4,302,861 | 4 | 155 | 0.48 | 44.26% | 52.10% | 0.10% | 1.93% | 0.80% | 0.81% |
With over 30 million users, HomeAdvisor is a reputable home improvement lead generation website that has been around for more than 20 years. Rather than major construction projects, its primary focus is on connecting consumers with providers for small-scale chores. Because of its pay-per-lead business model, HomeAdvisor gives businesses a great deal of flexibility over their profiles and real-time budget modifications.
Additionally, if you invest time in developing your HomeAdvisor profile, it will have a good chance to pop up on a Google search page for relevant queries.
Nevertheless, disadvantages include the possibility of receiving low-quality leads shared with many contractors.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 4,752,968 | 4 | 220 | 0.46 | 43.87% | 46.17% | 1.34% | 2.72% | 3.59% | 2.31% |
With more than four million users searching for anything from personal training to in-house photography, Thumbtack offers a sizable pool of prospective leads for home service companies. Customers select which companies to contact, and the companies will be automatically charged even if the user decides not to proceed with the purchase. This is an unconventional approach, as most other home improvement lead generation websites allow companies the option to contact among the selection of home service leads.
As revealed by looking through Thumbtack reviews, such a policy is disliked by many businesses, particularly by startups that cannot afford to lose money on cheap leads. While the end users might enjoy the no-commitment policy for leads, the companies are often dissatisfied with the feeling of losing lead money with no explanations provided.
Still, consumers believe Thumbtack to be among the top websites for home services, and they like the website’s easy-to-use layout and the general caliber of the contractors it offers.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 4,029,055 | 4 | 234 | 0.54 | 43.44% | 46.84% | 1.43% | 1.32% | 2.02% | 4.95% |
Bark is a home improvement lead generation website that gathers the widest range of professional types in one place. Whether you offer construction services or online yoga classes, Bark can handle connecting you with leads.
Such diversity in the platform’s specialties attracts many daily visitors. However, it cannot guarantee steady lead generation for home improvement businesses.
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Companies that want to assess their online visibility and competitiveness in the local home improvement market
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 206,890 | 3 | 73 | 0.4 | 22.64% | 21.28% | 0.20% | 48.20% | 5.02% | 2.66% |
CraftJack provides an easy-to-use home improvement marketing and lead management solution. With its help, once you sign up for the home improvement lead generation services and fill in the required forms, you’ll receive relevant online home improvement leads whenever the system identifies them.
The company allows up to four bidders to buy home improvement leads. Based on the number of competing bidders and the fact that CraftJack verifies every lead via phone, you can estimate the success of your lead generation campaign and ROI more precisely.
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This home improvement lead generation website caters to companies that require a steady flow of incoming leads with consistent quality.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 57,066 | 2 | 38 | 0.78 | 8.07% | 14.35% | null | 76.28% | 1.30% | null |
Angi (formerly Angie’s List) positions itself as a go-to website for home improvement services of any type. It has attracted a lot of attention from homeowners through active TV promotions, a free subscription plan, and an easy-to-use mobile application.
Angi offers both residential and commercial leads, but it is primarily used by homeowners searching for contractors to complete one-time home improvement projects. The platform focuses on quick and hassle-free connections between businesses and customers, while the businesses’ success depends on the combination of competitive prices, positive user reviews, and paid ads or premium profile plans.
Take note that Angi has the same owner company as HomeAdvisor, a home improvement lead generation website with similar functionalities. Don’t be surprised to receive the same leads on both platforms.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 779,735 | 5 | 180 | 0.5 | 57.21% | 27.18% | null | 12.85% | 0.59% | 2.16% |
ConstructConnect is one of the best construction lead services in North America. The platform is popular among construction professionals because of its well-structured databases, intuitive project intelligence tools, and leads management software.
The platform’s functionality allows for examining projects before they are available for bidding. It’s worth noting that winning bids is not only about offering the lowest price but also writing a comprehensive proposal clearly outlining how you plan to carry out the project, the timeline, and the cost.
The subscription price depends on which construction lead generation services you require, such as getting notifications about new relevant projects and the ability to use integrated CRM tools.
While ConstructConnect does provide a wealth of information that is useful to homeowners, it is primarily targeted toward connecting with businesses in the construction industry.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 613,175 | 2 | 66 | 0.65 | 21.82% | 66.40% | null | 10.30% | 0.92% | 0.57% |
Modernize is a platform that connects homeowners with contractors for their home improvement projects. It primarily focuses on medium to large-scale projects in categories such as windows, roofing, solar installations, heating, cooling, and more. Homeowners can use Modernize.com to find contractors, compare quotes, use industry-specific calculators for cost estimates, and get advice on their projects from blog articles.
For contractors, Modernize acts as a home improvement lead generation service
with a pay-per-lead pricing model. The prices depend on several factors, including project type, location, and estimated cost.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 84,218,328,606 | 8 | 620 | 0.29 | 95.24% | 0.50% | 0.07% | 1.92% | 2.08% | 0.19% |
If you have trusted home improvement lead sources you still must take advantage of Google Business Profile (formerly, Google My Business). It is a free service that allows you to manage your business’s visibility on Google search pages.
If a person googles your business, the data presented with GBP will be at the top of the results. When Google performs a search with local intent, such as searching for home improvement service providers, it may showcase your company in the “Local Pack” above the standard organic search results. The information here, such as name, address, thumbnail, and reviews, will link to your Google Business Profile and Google Maps directions.
Google Business Profile offers a standardized layout for data submitted by business owners and users (images, reviews). Such a blend increases business visibility, resulting in free home improvement leads and enhances trustworthiness.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 366,713 | 4 | 187 | 0.4 | 63.23% | 29.41% | 0.24% | 2.24% | 1.77% | 3.12% |
Despite having a smaller user base compared to Google, Bing Places should not be overlooked by contractors seeking home improvement lead generation opportunities. It’s a free service provided by Microsoft, allowing you to manage your business’s online presence on Bing’s search pages.
If advertising your business on the search engine is a valid option for you, Bing offers certain advantages over Google: the average cost per click is lower across all industries, while the average CR is slightly higher.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 619,370 | 2 | 151 | 0.67 | 25.76% | 42.90% | 0.11% | 29.73% | 0.77% | 0.75% |
Yelp is a business directory with hundreds of thousands of unique monthly users who come to read and leave reviews. Because Yelp ranks well on Google SERP and allows free business accounts, you should consider it as one of the home improvement lead generation websites.
On Yelp, you can tell the story of your business, specify your services, and offer certificates, much like on social media platforms or your website. You can create a Yelp profile from scratch or claim your listing if users have already put up reviews about your business.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 181,848,809 | 6 | 680 | 0.26 | 51.67% | 3.73% | 0.02% | 38.85% | 2.90% | 2.83% |
Facebook Business is another Internet platform with compelling reasons to be used for home improvement lead generation.
Any company, including home improvement companies, can create a free business account to generate leads. To start, you must register for a personal Facebook account and answer a few questions about your business. Now, you can post various content to engage the audience, like DIY tutorials about simple home repairs or blogging about the benefits of solar systems installations.
You can also use Facebook ads to increase your company’s visibility and connect with high-quality home improvement leads selected with precise targeting settings. The Facebook business manager dashboard allows analyzing how people interact with your content and ads, including clicking the CTA buttons and navigating to your landing pages.
Finally, Facebook users organize communities and forums for various topics or locations. You can participate in the discussions and events and promote your services by showcasing your expertise in the field.
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It’s easy to create a Facebook Business account. However, effective home improvement lead generation involves creating high-quality content related to your business and building trust with the local community through communication.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 17,678 | 1 | 4 | 0.96 | 71.48% | 13.75% | null | 14.77% | null | null |
EverConnect is a lead generation solution tailored for home improvement contractor leads.
This company’s unique feature is offering to discuss the terms on which they’ll supply the leads with each client individually. For example, you can buy home improvement leads at a cost per click or cost per lead model, opt for a lead generation campaign to fill out your company’s schedule for a specific time, or get a steady flow of shared or exclusive home improvement leads until you terminate.
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Out of the 15 home improvement lead generation services we’ve listed, there are no two services with the same features. If you’re still unsure which one will work for you, consider which features are important for you and narrow down the list with the following questionnaire:
By considering these factors, you can find a that aligns with your specific requirements and preferences.
Quality lead generation increases your chances of acquiring leads. However, effective lead management, analysis, and distribution are necessary for maximizing the conversion rate.
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Phonexa offers a single operating solution for partner and performance marketing, ensuring that you tie revenue back to channels, publishers, networks, and campaigns through accurate marketing attribution and improve your lead response time. Additionally, all relevant data will be added to the database to increase the effectiveness of your home improvement lead generation efforts and marketing strategy over time.
Finally, the innovative Ping Post Calls 2.0 allows multiple lead buyers to connect with live calls customer data and place automated bids on the calls. This technology, combined with other Phonexa products, allows lead generation professionals working in various industries, including home services, to increase their profits substantially.
Build your plan or book a demo to find out how Phonexa’s enterprise-grade software for performance and partner marketing can elevate your home services marketing strategies.
The best way to get contractor leads depends on your budget, target audience, and marketing team expertise. Effective marketing strategies involve using a combination of lead generation practices, like optimizing your site for search engines and managing a business profile on one of the contractor lead generation services.
Lead generation allows home improvement and renovation companies to communicate with potential customers and increase their user base.
Buying leads has several benefits. It allows you to sidestep the processes required for organic lead generation and start nurturing or converting leads quickly. Finding a trustworthy paid lead source also enables you to develop a predictable business plan.
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