How Digital Agencies Can Leverage a White Label Call Tracking Software – Phonexa Canada

Victoria Berezhetska

Content Lead

4 minute read

Entrepreneurship is all about tackling business pain points, setting clear goals, and building customized solutions. Naturally, every entrepreneur strives to deal with an intensely competitive environment by ensuring an exceptionally good quality of service, providing prompt responses to clients, and yielding fast results.

That’s especially the case for those in SaaS business, striving to deliver value to users and become a strong asset to their clients. One of the ways to achieve the mission is to offer white label solutions.

If you’re looking to reap the benefits of white labeling, schedule a consultation with one of Phonexa’s experts.

White Label Explained

It’s no secret that white label marketing has been around for quite a while. But the need for such solutions is becoming more evident than ever before. In fact, marketing agencies are on the lookout for white label marketing automation solutions covering a broad range of practices and marketing tactics.

The original intent of a white label tool is to reduce labor-intensive tasks specific to different channels. These tasks often include campaign tracking, interpreting data analytics, and building granular reports.

Since digital agencies seek to make the most of every channel, they target their efforts and allocate their marketing budgets to those that allow driving high-quality leads, boosting CR, and improving ROI. It’s safe to say that accountability is central to their efficiency and long-term success.

White label tools enable brands to deal with this aspect. In a nutshell, brands get to resell and reuse SaaS products, as well as leverage their reporting and data capturing features. Ultimately, white labeling can help agencies boost productivity and save revenue.

Nevertheless, agencies can still miss out on potential call conversions and a significant amount of data that call campaigns deliver. If you’re neither tracking your calls nor interpreting call analytics, you’re certainly not getting insights into all of your marketing initiatives. Utilizing white label call tracking for agencies can help you tackle this issue.

White Label Call Tracking: Advantages For Agencies

Every enterprise needs to identify which ads, channels, campaigns, or keywords generate a return. With white label call tracking solutions, businesses have an opportunity to practice more effective marketing. No restrictive software installations required.

Let’s take a closer look at the principal advantages of utilizing white label call tracking solutions.

Leverage An Exhaustive Set Of Tools

Agencies often rely on specific marketing tools to accomplish their work and deliver fast results to their clients. White label partnerships offer a set of effective tools that can save you time, effort, and money.

Let’s say that you need to present a refined call tracking solution to your clientele. Building it on your own implies creating a user-friendly dashboard, developing a data-driven call routing system, providing detailed attribution data, and much more.

Ultimately, having a white label partner on your side allows you to make the most of the tools and service features while saving your time and money.

Expand Your Expertise

There’s no need to steepen your learning curve and grow outside your core business. That’s unless you wish to do that.

Otherwise, you can use the time and available budget to further refine your primary products and let white labeling accomplish all the call tracking tasks for you.

Capitalize On Product Line Extension

While it’s crucial to focus on your area of expertise, white labeling allows agencies to enrich their product offering and maximize their revenue. This way, you don’t have to deal with production costs or the risk of product failure.

Solidify Brand Authority

Developing more products doesn’t necessarily result in higher revenue or a better brand image.

White labeling is a golden ticket for agencies of any size looking to strengthen their position on the market and ensure that their clients make the most of every driven lead.

Guarantee Customer Retention

It’s no secret that call tracking helps brands retain clients and leverage every lead they generate. For digital agencies, it’s crucial to drive as many quality leads as possible and show fast results to customers. That’s why businesses turn to agencies in the first place.

Utilizing call tracking as a white label solution can help them make more educated decisions and allocate more funds toward the channels yielding results.

Offer Insights On Every Lead

Call management solutions like Phonexa’s Call Logic often entail tracking and analytics features that enable brands to tie customer digital journeys to inbound calls. One of the ways to do that is to use call tracking numbers that white label solutions, and provide it as a way to drive more attention and target audiences in specific regions.

Solutions like call tracking help digital agencies leverage online data and empower them to get a clear picture of each and every lead their customers’ campaigns are driving. In turn, their clients can get valuable insights on how to optimize their efforts and build more efficient workflows.

To learn more about Phonexa’s all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, schedule a consultation.