Oleksandr Rohovnin Content Marketer 29 minute read Table of Contents 28 Top Lead Generation Agencies and Marketplaces to Buy Mortgage LeadsMortgage Lead Management Software SolutionsPhonexaUpstartBankingBridgeThe Mortgage OfficeReonomyIce Mortgage TechnologyMortgage Real Estate Lead SourcesZillowRealtor.comRedfinMortgage Financial Lead MarketplacesCredit KarmaNerdWalletBankrateLendingTreeLendgoAged Lead StoreLeadPointMortgage Lead Generation AgenciesThe Mortgage CalculatorMotto MortgageExperianKaleidicoLoftyFreeRateUpdateNinjaPromoGood Vibe SquadLoanbrightPearl Lemon LeadsMortgage Growth SystemRGR MarketingLeadPlanetChampions FundingHow to Purchase Mortgage Leads: Selecting a Reliable SellerHow to Buy Mortgage Leads: Selecting the Right Target LeadsAverage Cost of a Mortgage LeadDetermining How Many Mortgage Leads You Need to Convert for ProfitElevate Your Mortgage Lead Generation and Acquisition with PhonexaFrequently Asked QuestionsWhy should you buy mortgage leads instead of generating them yourself?How can you effectively purchase mortgage leads?Where is the best place to purchase mortgage leads online?Which mortgage leads offer the best value for purchase?Related posts: Oleksandr Rohovnin Content Marketer 29 minute read Important: This article belongs to our extensive financial lead generation series, where we dive deep into mortgage leadgen and real estate, advisory services, business loans, and many others. Explore the series to uncover insights you won’t find anywhere else. Did you know that Canada’s major residential mortgage lenders collectively process a substantial volume of mortgage applications every year? Don’t fall for the crisis-driven mindset; regardless of market conditions, the Canadian mortgage sector continues to operate at scale when you know where to purchase high-quality mortgage leads. With that in mind, an increasing number of lenders are turning to purchased mortgage leads because gaining strong organic traffic has become increasingly difficult in a competitive market. Building earned media can take years, while purchased mortgage leads remain a fast and accessible growth option. So here’s the key question: What is the best place to buy mortgage leads today? The Phonexa team examined more than 50 agencies and marketplaces to create a curated list of 28 platforms where you can buy mortgage leads and receive value aligned with your expectations.* With that said, let’s jump straight into the 28 top platforms for purchasing mortgage leads. The essential buying insights and theory await you right after the list. Book a free demo to discover how Phonexa can enhance your mortgage lead acquisition efforts with detailed, actionable customer insights. *Phonexa cannot be held responsible for the conduct of the listed companies, as these are independent companies unrelated to Phonexa. The content reflects the personal opinion of the team. 28 Top Lead Generation Agencies and Marketplaces to Buy Mortgage Leads Mortgage Lead Management Software Solutions No matter if you plan to buy ready-to-convert mortgage leads, rely on listings, or use other forms of exposure, effective management of all these leads is essential. Advanced mortgage lead generation software enables you to streamline and manage them efficiently. So how do you determine which mortgage lead gen software provider is right for you? There are many evaluation approaches, but if you want a data-first decision, consider metrics such as the platform’s current market size and its growth rate. In terms of overall size, Upstart stands out as the largest company. However, our research shows that its growth pace is slower than Phonexa’s, which demonstrates a 150.99% year-over-year increase versus Upstart’s 31.47%. While numbers shouldn’t be your only decision-making factor, the exact reasons we reviewed all major mortgage lead generation platforms’ traffic growth trends remain valuable indicators to consider. There are also several smaller yet notable platforms, such as BankingBridge, The Mortgage Office, Reonomy, and Ice Mortgage Technology, each offering its own strategy for mortgage lead generation and management. For instance, BankingBridge delivers a website engagement suite, while Ice Mortgage Technology offers a complete toolkit for effective mortgage lead management. Phonexa: The Best Platform to Manage Calls & Leads Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 966.25K 150.99% 0.62 41.42% 28.54% 6.50% 11.67% 0.03% 11.70% 0.13% Phonexa is a comprehensive performance marketing platform that integrates call tracking and routing, lead tracking and distribution, compliance, and marketing analytics into a single robust ecosystem. At its core, LMS Sync and Call Logic enable you to manage and distribute mortgage leads and calls efficiently, maintain control across all customer touchpoints, scale operations intelligently, and maximize ROI. Access to exclusive phone calls and mortgage leads at competitive rates All-in-one software for lead tracking, distribution, and analytics Management and coordination of both affiliate and traditional marketing campaigns The platform enables brands and performance marketers to fully manage marketing initiatives across every channel and touchpoint. Book a demo with Phonexa to enhance ROI on your lead acquisition campaigns. Upstart: AI-Powered Mortgage Lead Acquisition Platform Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 10,62М 31.47% 0.31 66.19% 19.65% 5.57% 3.86% 0.03% 4.37% 0.33% Upstart is an AI-powered lending platform that helps you find new customers, add personal loans to your loan portfolio, and improve your risk/return ratios. Additionally, it supports automated mortgage underwriting and enhanced lead nurturing to drive higher conversion rates. Upstart is a proven way to improve mortgage loan management, from getting new borrowers to building long-term, perhaps lifetime connections. It has over 3 million borrowers and 100 lending partners. BankingBridge: Website Engagement and Conversion Software Suite for Lenders Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 200.18K 131.44% 0.63 69.20% 11.20% 15.84% 2.12% 0.30% 0.24% 1.10% BankingBridge doesn’t sell mortgage leads directly, but it does offer a full suite of software tools to help websites attract more visitors and convert them into customers. Whether you are a mortgage broker, bank, or credit union, BankingBridge improves the lead experience and overall customer journey. Key features you can implement on your mortgage website using BankingBridge include: Personalized rate quotes Comprehensive rate tables Interactive mortgage calculators Real-time performance dashboard Ultimately, you can integrate multiple or all of these features into a single seamless webpage for optimal lead engagement. The Mortgage Office: Comprehensive Loan Origination and Servicing Platform Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 248.60K 89.62% 0.19 77.05% 12.03% 4.78% 2.20% 0.04% 3.70% 0.20% The Mortgage Office is a platform for managing mortgage loans that provides fund administration, servicing, and loan origination services to private, public, and nonprofit lenders. It connects your business with lenders, tracks loans, facilitates payments in one place, and automates repetitive servicing tasks. Using The Mortgage Office, you can monitor performance, guarantee regulatory compliance, create flexible procedures for your target borrowers, and obtain regular compliance reports. Reonomy: Mortgage Lead Data Collection and Analytics Platform Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 612.77K -31.46% 0.22 71.49% 18.15% 3.22% 0.52% 0.02% 6.47% 0.13% Reonomy is a data-tracking and analytics platform that provides access to an extensive database of property owner contacts, including detailed location data (down to the street), sales history, loan history, CMBS data, and additional insights for precise lead analysis. Reonomy offers several important ways to generate mortgage leads, such as: Property and ownership details for prospective borrowers Geolocation data to identify potential mortgage leads Sales and debt records to target ideal borrowers The platform allows searching properties by mortgage origination or maturity dates, while filtering leads by mortgage value, sales value, mortgage stage, CMBS loan specifics, previous mortgage amounts, and other key criteria. Ice Mortgage Technology: Software to Maximize Mortgage Loan Origination Profits Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 80.66K -63.59% 0.53 59.90% 28.57% 8.39% 1.13% 0.05% 1.80% 0.16% Ice Mortgage Technology is a leading mortgage software provider, offering a comprehensive toolkit for mortgage origination, analytics, customer acquisition, and other marketing and technical processes essential for lenders. The platform provides three loan origination products: Encompass, ICE PPE, and ICE Mortgage Analyzers, along with ICE Surefire CRM for mortgage marketing automation and the MSP Mortgage Servicing System, a complete solution for loan servicing. Using Ice Mortgage Technology, lenders can create a standardized loan origination workflow for all applicants while focusing on the most valuable borrowers. Mortgage Real Estate Lead Sources Real estate is naturally the primary market for generating mortgage leads. Mortgage loans for property purchases represent a substantial volume annually, highlighting the size of the opportunity. Engaging with real estate marketplaces is a key tactic for generating mortgage leads. Three notable platforms include Zillow, with over a billion unique quarterly visitors; realtor.com, with 383 million quarterly visitors; and Redfin, with 278 million quarterly visitors. Traffic is slightly lower than in Q3 2024, reflecting market fluctuations and the growing impact of AI, like Google’s Gemini. There is no single winner; Zillow, realtor.com, and Redfin all perform well. Zillow likely provides the largest volume of leads, Realtor.com captures the most purchase-ready buyers, and Redfin excels at generating leads through its integrated brokerage system. Zillow: Real Estate Marketplace for Purchasing Mortgage Leads Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 1.003B -6.56% 0.43 49.62% 37.37% 2.37% 3.22% 0.05% 7.26% 0.12% Zillow lets you get purchase-ready leads directly through the following channels: Direct Contact – leads that have opted to connect with your company Connections – phone calls routed to your company by Zillow Nurture Leads – leads requiring additional engagement before speaking to a live agent Zillow delivers leads aligned with your target areas and ensures they reach your sales reps when available, optimizing conversion rates and boosting overall ROI. Realtor.com: Lead Generation and Advertising Platform for Local Buyers Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 383.25M -7.90% 0.47 41.53% 48.40% 1.65% 3.08% 0.04% 5.06% 0.23% Realtor.com is a mortgage lead platform connecting buyers and sellers. Its listings and advertising tools help generate high-quality leads through these products: Connection Plus – a comprehensive lead generation and management system targeting local buyers and nurturing them toward conversion Market Reach – real estate lead generation and advertising via listings and social media campaigns ReadyConnectSM Concierge for Agents and Brokers – direct connection to pre-qualified leads, including phone contacts Learn more about Realtor.com mortgage lead opportunities by clicking here. Redfin: Pay-at-Close Mortgage Lead Platform Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 278.66M -12.19% 0.5 52.92% 36.44% 1.81% 2.62% 0.07% 6.02% 0.13% Redfin is a mortgage lead platform that allows partners to acquire leads with no upfront fees. It provides an opportunity to connect with borrowers without affecting your existing brokerage license. Teams of agents can also participate. The volume of Redfin mortgage leads depends on market trends, seasonality, demand, and inventory. Most leads are high-intent mortgage customers, and you pay a referral fee only upon successful closure. Redfin has served over 90,000 customers with a 94% satisfaction rate, making it one of the top mortgage lead generators. The pay-per-sale model keeps financial risk to a minimum. Mortgage Financial Lead Marketplaces Financial lead markets are great venues for finding mortgage leads, offering exposure through listings, paid placements, or direct matching with qualified borrowers. When you rely on just one lead source for your funnel, you need to consider the platform’s size and growth. Credit Karma is the clear leader in traffic among these financial lead marketplaces, with over 127 million quarterly visits. It offers various opportunities, such as featuring your company in mortgage rate comparison lists. Bankrate and LendingTree are next, but they still get tens of millions of visitors. Lendgo is one of the fastest-growing mortgage lead marketplaces, ideal for home purchase loans, refinancing, and home equity products such as HELOCs. But it is still smaller than the other platforms in the comparison. Credit Karma: A Financial Platform Connecting Borrowers with Suitable Lenders Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 127.03M -2.09% 0.34 73.91% 16.97% 3.98% 2.29% 0.05% 2.58% 0.23% Credit Karma is a consumer finance site that also generates mortgage leads. Partnering with them allows you to reach borrowers ready to purchase, for instance, by appearing in their mortgage rate comparisons, increasing inquiries and calls to your site. Essentially, generating leads via Credit Karma means securing visibility within their listings. NerdWallet: Capturing Mortgage Leads via Interactive Questionnaires Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 65.47M -28.07% 0.62 25.08% 64.24% 2.77% 1.92% 0.02% 5.76% 0.21% NerdWallet is an educational finance platform that, in addition to mortgages, provides guidance on insurance, credit cards, personal and business loans, and financial advisory services. Partnering with NerdWallet allows lenders to receive inquiries from borrowers who select their site during mortgage comparisons or who participate in marketing activities, such as completing questionnaires. Bankrate: Generating Leads for a Broad Range of Mortgage Products Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 33.72M -34.45% 0.55 29.52% 63.88% 3.54% 1.78% 0.02% 1.11% 0.14% Bankrate is a comprehensive platform covering mortgages, banking, investing, home equity, loans, and insurance. Its rate tables provide personalized lender recommendations to users. With more than 3 million mortgage users and 4 million page views, Bankrate is an excellent source of high-quality mortgage leads. Using rate tables, you can generate leads for the following mortgage categories: Conventional mortgages 30-year fixed, 20-year fixed, 15-year fixed, 10-year fixed Conventional refinance mortgages 30-year fixed refinance, 20-year fixed refinance, 150-year fixed refinance, 10-year fixed refinance Bankrate lets you pay only for qualified leads who are genuinely interested in your mortgage products. Advertising can be done on a cost-per-click, cost-per-lead, or cost-per-call basis. All leads are geo-targeted, ensuring you reach the right audience across all 50 states and 650 markets. How lead generation via rate tables works on Bankrate: A user searches for “best mortgage rates” and lands on Bankrate’s page with rate tables and quote offers. The customer fills up their information to get a tailored rate table with several mortgage lenders to choose from. The user selects a lender and submits the form, and their information is sent to the advertiser for follow-up. With the cost-per-click approach, on the other hand, customers go straight to the advertiser’s site without having to fill out a form. The firm then handles the follow-up. LendingTree: Acquire Leads Aligned with Your Brand Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 13.86M -0.45% 0.52 40.15% 20.82% 4.55% 4.68% 0.04% 28.53% 1.23% LendingTree is a full-service loan marketplace connecting borrowers with multiple lenders. When a borrower submits a request, the data is shared with up to 5 matching lenders, who can then reach out to compete for the business. LendingTree allows you to purchase leads for home equity, HELOCs, mortgage refinancing, and cash-out refinance loans, while also accessing opportunities in insurance, business loans, banking, debt relief, auto loans, and other related sectors. Lendgo: Get Featured in a Loan Marketplace and Generate Mortgage Leads Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 1.44M 13.51% 0.73 38.87% 2.87% 9.93% 34.54% 0.04% 8.53% 5.22% Lendgo is a specialized loan marketplace covering home refinancing, home purchases, and home equity products. Borrowers complete a questionnaire and are then matched with a suitable lender. Aged Lead Store: Purchase Aged Mortgage Leads for Optimal ROI Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 30.93K -13.48% 0.45 45.89% 40.59% 4.45% 4.41% 0.14% 4.04% 0.47% Aged Lead Store facilitates an online marketplace to buy aged mortgage leads through which you can reduce the cost per lead while maintaining the quality of the leads. All aged leads are pre-qualified, having recently explored quotes in your specific mortgage niche. Prospective borrowers frequently put off making decisions, reevaluating their options, or delaying their purchase, which causes them to age. However, with effective nurturing and re-engagement strategies, these aged leads can become highly valuable and convert into real opportunities. The types of mortgage leads offered at Aged Lead Store include the following categories: Mortgage leads aged 30–85 days, recently active, and prequalified Mortgage leads aged 86–500 days, slightly older but still relevant for targeted marketing Older leads are priced lower to reflect their age. Leads are sold in bulk across tiered levels, with the first tier ranging from 1 to 249 leads. While the maximum purchase can reach 25,000 leads, starting with a batch of 1,000–2,000 is often recommended to manage risk and optimize conversions. Leads can be filtered by multiple criteria, including phone number, geographic location, ZIP code, age, risk profile, and freshness (recency of mortgage searches). The software also helps you promote your leads to get the most out of them. LeadPoint: Comprehensive All-in-One Mortgage Lead Marketplace Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 9.95K -25.08% 0.16 76.92% 15.14% 3.70% 3.93% 0.02% 0.00% 0.29% LeadPoint offers comprehensive tracking across the customer experience with an emphasis on data-driven lead acquisition. It provides a broad selection of mortgage leads while helping you optimize campaigns to ensure you receive only purchase-ready prospects, enhancing campaign efficiency. LeadPoint uses a comprehensive lead scoring and validation process that evaluates multiple data points, including product interest, ZIP code, credit quality, loan amount, and LTV ratio. In addition, the platform provides tracking and optimization tools to verify leads, mitigate risk, prevent fraud, and continuously improve your ROI. LeadPoint also offers voice transfers, effectively providing phone call mortgage leads. After completing validation, calls are routed to buyers, who pay only for real conversations with actively motivated consumers, ensuring high-quality lead engagement. Mortgage Lead Generation Agencies: Outsourcing Your Lead Flow If your goal is to receive mortgage leads that are ready to convert directly to your sales representatives, without the need to run complex marketing campaigns yourself, outsourcing this function to a specialized mortgage lead generation agency—such as Experian—can be the most efficient solution. Experian, for instance, receives over 100 million visits per quarter, making it exponentially larger than all other mortgage lead generation agencies on this list combined. For many lenders, banks, credit unions, and mortgage originators, Experian alone may suffice as the primary source of targeted mortgage leads. The only other agency exceeding a million visits per quarter is Lofty. FreeRateUpdate and NinjaPromo follow, each attracting hundreds of thousands of visitors each quarter. Smaller platforms such as Good Vibe Squad, Pearl Lemon Leads, Mortgage Growth System, RGR Marketing, and Loanbright also offer mortgage leads, and considering them may help diversify your lead sources and reduce dependence on a single provider. The Mortgage Calculator: A Comprehensive Lead Acquisition Platform for Loan Officers Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 51.74K -20.63% 0.32 67.97% 18.97% 5.54% 2.25% 0.05% 4.95% 0.26% The Mortgage Calculator is a platform that serves as both a mortgage loan originator and a lead generator. By joining, lenders gain access to high-quality leads and a comprehensive mortgage management system designed to improve performance, streamline operations, and efficiently scale business growth. The Mortgage Calculator supports over 5,000 in-house loan programs and is approved by more than 135 lenders, making it a dependable resource for loan originators and brokers. The platform operates in 35 states, including 13 that offer DSCR loans, providing extensive geographic coverage and a wide range of loan options. Motto Mortgage: Complete Mortgage Loan Franchise Platform for Loan Originators Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 115.60K -18.56% 0.51 33.41% 42.43% 3.89% 2.96% 0.03% 16.72% 0.55% Motto Mortgage is a mortgage franchise platform that provides a complete, ready-to-use mortgage loan origination ecosystem. Lenders and loan originators may use a well-known brand to run their businesses. They can leverage the franchise’s infrastructure, technology, and ongoing support to run things more smoothly and get more done. For additional details about joining the Motto Mortgage franchise, click here to access resources and guidance. Experian: Access a Comprehensive Mortgage Lead Database Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 107.17M -21.00% 0.32 68.98% 16.65% 4.49% 2.62% 0.04% 6.97% 0.25% Experian is a leading credit reporting agency that also provides access to a comprehensive mortgage lead database. This targeted list delivers hundreds of high-intent mortgage-seeking customers directly to lenders, eliminating the need to run marketing campaigns or generate leads independently. This mortgage lead list is suitable for a variety of businesses, including mortgage originators, credit unions, and banks, as well as companies focusing on renters, military personnel seeking loans, and candidates interested in reverse mortgages. It offers a streamlined way to reach a pre-qualified audience efficiently. Kaleidico: Acquire Exclusive Mortgage Leads Customized for Your Business Needs Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 10.13K -25.30% 0.5 34.41% 53.32% 6.01% 5.69% 0.15% 0.01% 0.42% Kaleidico is a full-service digital marketing agency specializing in qualified lead generation. They offer tailored lead-generation programs, customizable marketing services, and the ability to purchase the exact mortgage leads your business needs, all powered by advanced lead-generation software. Additional details on Kaleidico’s mortgage leads: Every lead is completely unique and goes straight to your CRM or lead management system. Leads are generated through strategic content marketing, search engine optimization, or targeted Google advertising, with no reliance on affiliates or social media platforms. All telephone leads are seamlessly routed to your inbound call centre for immediate follow-up. Kaleidico, recognized as a reliable and consistent lead-generation provider since 2005, supplies high-quality leads to law firms, mortgage lenders, and senior living communities and maintains a proven track record in the industry. Lofty: Purchase Mortgage Leads and Comprehensive Lead Gen Services Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 376.91K -19.03% 0.27 69.78% 17.48% 3.04% 4.32% 0.10% 5.14% 0.13% Lofty is a dedicated mortgage lead-generation company that delivers high-quality leads through targeted advertising campaigns. The platform also facilitates collaboration between real estate agents and mortgage lenders, ensuring access to leads who are in demand for in-demand services. From a technical standpoint, Lofty provides a comprehensive lead-generation suite that includes a proprietary AI assistant to qualify mortgage leads automatically. Additionally, real estate agents can share up to 50% of their marketing expenses by inviting a lending partner to collaborate. FreeRateUpdate: Conventional, Refinance, and Government-Insured Mortgages Mortgage Lead Solutions Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 779.1K -32.17% 0.57 29.69% 6.81% 2.27% 4.00% 0.08% 55.02% 2.13% FreeRateUpdate is a lead generating tool that gets most of its organic mortgage leads from Google. They serve over 800 companies and provide conventional, refinance, and government-insured mortgages to meet diverse business needs. The platform seamlessly integrates with all major CRM systems, allowing you to purchase any number of mortgage leads without a binding contract. You can pause your lead generation campaigns at any time and also acquire live transfer mortgage leads that connect instantly to your call centre for immediate follow-up. NinjaPromo: Comprehensive Marketing Platform for Building and Scaling Mortgage Lead Funnels Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 521.41K -32.03% 0.52 37.26% 36.22% 6.26% 1.97% 0.09% 17.91% 0.29% Ninja Promo is an all-in-one performance marketing platform serving multiple industries, including real estate, SaaS, e-commerce, and fintech. They provide comprehensive marketing solutions, including content marketing, SEO, social media, email campaigns, paid advertising, conversion rate optimization, and other marketing channels to help you generate leads. It’s vital to remember that Ninja Promo isn’t only about getting mortgage leads. Like Pearl Lemon Leads, the platform can help you launch your campaigns, but success still requires industry-specific and niche expertise to differentiate your brand in a competitive market. Good Vibe Squad: Build a Consistent Flow of Pre-Qualified Mortgage Leads Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 18.4K -19.53% 0.59 38.70% 45.73% 4.23% 6.56% 0.04% 4.46% 0.28% Good Vibe Squad stands out as a leading lead generation company, providing an unlimited supply of exclusive mortgage leads. They have partnered with major players in the mortgage sector, assisting over 1,000 loan originators in closing loans worth billions of dollars directly through their proprietary system. Good Vibe Squad operates two distinct lead acquisition channels: one targeting underrepresented local borrowers and the other for partner lead acquisition. Additionally, users gain access to their proprietary mortgage CRM, a lead nurturing platform emphasizing video marketing, and structured frameworks to support daily revenue-generating tasks. Loanbright: Acquire Mortgage Leads From a Provider With 20+ Years of Experience Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 8.29K -5.11% 0.48 32.19% 47.51% 3.11% 4.95% 0.02% 12.01% 0.22% Loanbright is a comprehensive mortgage and auto insurance lead generation provider capable of handling lead acquisition at any scale. They generate exclusive leads that meet your specified criteria, rather than offering pre-generated leads, which maximizes conversion rates and ensures greater customer satisfaction. Pearl Lemon Leads: Versatile Multi-Channel Lead Generation Agency Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 8.34K 132.09% 0.49 30.76% 53.35% 9.65% 3.22% 0.03% 0.03% 0.40% Pearl Lemon Leads is a lead generation agency that helps businesses attract high-intent clients. While they offer real estate lead services, their focus is not exclusively on mortgage leads. Pearl Lemon Leads handles all aspects of lead creation for you, from cold outreach and content marketing to social media and email, so you can concentrate entirely on utilizing the mortgage leads that are produced. Mortgage Growth System: End-to-End Mortgage Lead Generation Platform Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 7.92K 6.02% 0.67 43.75% 27.42% 18.44% 7.67% 0.02% 2.52% 0.19% Mortgage Growth System is a mortgage lead generation platform that can build a complete marketing funnel from scratch. They generate a variety of leads, including commercial, hard money, private money, Non-QM, DSCR mortgage leads, and more. Mortgage Growth System supports a comprehensive range of marketing channels, including: Custom-targeted marketing strategies Professional copywriting and graphic design Advertisement management and sales coordination Lead follow-up processes In-house appointment scheduling Advanced data analytics and reporting Having partnered with over 2,500 brokers and provided 1.5 million exclusive leads historically, Mortgage Growth System ranks among the most dependable mortgage lead providers in the industry. RGR Marketing: Acquire Mortgage Leads and Enhance Your Sales Team Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 7.98K -37.76% 0.49 57.76% 30.48% 6.07% 5.24% 0.05% 0.03% 0.37% RGR Marketing specializes in generating highly qualified leads for mortgage, solar, and home improvement markets. Beyond providing new mortgage and refinance leads, they also support your sales efforts by training your team to optimize conversions. LeadPlanet: Buy Mortgage Leads From an Underappreciated Seller Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 518 -93.18% 0.55 46.42% 35.52% 3.98% 6.28% 0.02% 7.47% 0.29% LeadPlanet is a comprehensive mortgage lead provider, offering four main categories of leads: Exclusively sourced mortgage leads Mortgage refinance leads government-insured mortgage leads LeadPlanet additionally offers non-exclusive mortgage leads, which are more affordable than exclusive leads and can be ideal for businesses that prioritize higher volume over exclusivity, a strategy that works effectively for certain companies. Champions Funding: A Platform to Recover Leads You Might Otherwise Lose Overall Traffic, Q3 2025 Traffic Dynamics, Q3 2025 vs. Q3 2024 2-Year Average Traffic Share by Channel Bounce Rate Direct Organic Search Referral Social Media Mail Paid Search Paid Referral 295.29K 965.23% 0.27 70.33% 24.70% 3.55% 0.87% 0.06% 0.00% 0.49% Champions Funding caters to unique borrower profiles through its Non-QM program. This enables lenders to close deals that might otherwise fall through, including self-employed clients, low-income borrowers, and other non-standard cases. As a funding intermediary, Champions Funding helps convert non-traditional mortgage borrowers and provides marketing resources such as rate sheets, flyers, and co-branded materials. Rather than discarding leads that may not meet conventional criteria, you can fund them through Champions Funding, creating a mutually beneficial outcome. How to Purchase Mortgage Leads: Selecting a Reliable Seller Key criteria to consider when selecting a trustworthy lead generation agency or marketplace: Compliance Ensure the lead generation provider adheres to all applicable legal and privacy regulations. Non-compliance can lead to fines, reputational harm, and potential litigation if data is mishandled. Track Record Review the agency’s history in delivering quality leads, including client testimonials, references, and case studies, to gauge their reliability. Lead Quality Verify that the sources, demographics, and overall quality of the leads are transparent. Knowing exactly what you purchase is critical, especially when it comes to exclusive mortgage leads. Delivery Method Check that the lead delivery format aligns with your marketing and sales systems. For instance, leads can be sent directly into your CRM and linked to the appropriate sales representative. Scalability Confirm the agency can handle your demand without lowering lead quality. If not, consider alternative mortgage lead suppliers. Price Compare costs for similar lead types across multiple agencies to avoid overpaying, and evaluate potential ROI to select the best supplier. How to Buy Mortgage Leads: Selecting the Right Target Leads Exclusive Mortgage Leads Exclusive mortgage leads are high-intent clients sold to only one buyer. They usually convert more quickly, but they can cost up to five times as much as pooled leads, and there’s no way to know if other loan officers have previously contacted them. Exclusive mortgage lead example: a potential borrower who completes a form on a mortgage lead generator and is offered exclusively to one loan officer Shared Mortgage Leads Shared leads are sold to multiple mortgage brokers or loan officers simultaneously. Their cost typically ranges from CAD $10 to CAD $30 per lead, though conversion requires competing with other buyers. Shared mortgage lead example: a potential borrower who submits contact information on a mortgage comparison website and is offered to multiple loan officers Internet Mortgage Leads Generated entirely through online channels—content marketing, email marketing, paid advertising, SEO, and more. Quality and cost vary, making generalizations difficult. Internet mortgage lead example: a blog visitor who clicks an online ad and completes a lead form Live Transfer Mortgage Leads Live transfer leads are delivered in real time, typically by phone. They are fresh, high-intent, often pre-screened, and command the highest prices. Live transfer mortgage lead example: a potential borrower calls a mortgage lead provider and is immediately connected to the buyer’s sales representative. Trigger Mortgage Leads When you get a mortgage quote from a company like Experian, they grab your credit record. This is what causes trigger leads. These leads are more expensive than shared leads, and more than one buyer may get them at the same time. Triggered mortgage lead example: a borrower applies for a mortgage, prompting a credit report pull, which notifies several loan officers. Aged Mortgage Leads Aged leads are inexpensive but retain some purchase intent. They can be a cost-effective way to acquire leads, especially for volume-based strategies. Aged mortgage lead example: A person who asked about a mortgage three months ago and is now being provided to a loan officer In addition to freshness, quality, and delivery method, mortgage leads vary by loan type: home purchase, refinance, reverse mortgage, home equity, government-backed loans, investment property, and others. Different borrower types demand tailored targeting strategies. For example, reverse mortgage leads, which are older homeowners who want to turn their equity into cash, need different sales and nurturing strategies than first-time homebuyers. Average Cost of a Mortgage Lead The cost of a mortgage lead typically ranges from CAD$10 to CAD$200. Pricing is based on factors such as how exclusive the leads are, how fresh they are, how good the leads are, how they are delivered, and the demographics and psychographics of the people who will use them. Live transfer leads are generally the most expensive, often exceeding CAD$200, while shared and aged leads are more affordable, typically between CAD$10 and CAD$25. However, due to the many influencing factors, estimating a precise budget for specific types of mortgage leads can be challenging. Determining How Many Mortgage Leads You Need to Convert for Profit Steps to calculate the number of mortgage leads required for profitability: Determine your total cost per lead (CPL) – the average amount of money you spend on each mortgage lead. Calculate your revenue per conversion – the average profit earned per converted mortgage lead. Account for operational costs – non-marketing expenses such as software subscriptions, salaries, office rent, and other overheads. Compute the minimum conversion rate needed to break even and achieve profitability. For example, if you purchase 100 leads monthly, earn an average revenue of CAD$3,000 per conversion, have a CPL of CAD$125, and have operational costs of CAD$20,000 per month, the minimum conversion rate can be calculated as follows: Keep in mind that the minimum conversion rate represents the break-even point. To achieve profit, you must convert additional leads. In this example, the minimum is approximately 10.9%, though the actual requirement varies with your target profit margin. Elevate Your Mortgage Lead Generation and Acquisition with Phonexa Purchasing or generating mortgage leads and phone calls is only part of the process; the other crucial step is to maximize their lifetime value and gradually turn them into loyal brand advocates. “We’re seeing issues when people can only buy web leads or can only buy calls. They’re essentially missing out on a huge part of the market. So you have to diversify and have a system in place that lets you do so and roll with the punches. Every six months, the industry changes, so it’s worth having a system that can be flexible enough to make those adjustments to your campaigns.” – David Pickard, CEO, Phonexa, during the Pioneering Pay-Per-Call Excellence webinar Phonexa centralizes all your marketing efforts in one platform to help you achieve these objectives. By integrating automation, analytics, and fraud prevention, it ensures that every lead meets strict quality standards before reaching your sales teams. Additionally, Phonexa provides marketers with tools to scale operations efficiently, lower lead acquisition costs, and boost ROI through data-driven, intelligent lead generation. Here are the two core solutions included at a single subscription price: LMS Sync Lead management software Call Logic Call tracking and distribution platform Additionally, you get six add-ons to enhance the core solutions: E-Delivery Email and SMS marketing platform Cloud PBX Cloud-based phone system Lynx Click tracking software Opt-Intel Suppression list management tool HitMetrix User behaviour tracking and analytics solution Books360 Automated accounting software Book a free demo to discover how Phonexa can improve your lead management and optimize ROI. Frequently Asked Questions Why should you buy mortgage leads instead of generating them yourself? Here are the main advantages for businesses that invest in mortgage leads: Immediate access to potential customers No marketing budget required No specialized lead generation experience needed However, combining purchased mortgage leads with organic traffic from your own channels is often the best approach. Well-established organic traffic can deliver substantial profits over time, even though it takes patience and expertise to develop. How can you effectively purchase mortgage leads? Select the most reliable lead supplier. Decide on the lead package or negotiate contract terms for direct purchases; place your order if using a marketplace. Determine how mortgage leads will reach you: via CRM, inbound call centre, or another method. Where is the best place to purchase mortgage leads online? There are three primary sources for purchasing mortgage leads online: lead generation firms, affiliate networks, and marketing agencies. However, no single provider consistently outperforms all others. To minimize risk, it’s wise to buy mortgage leads from multiple providers. Which mortgage leads offer the best value for purchase? From a business standpoint, the most valuable mortgage leads are those that generate the highest profit margins, which aren’t always the exclusive or live-transfer types. For instance, if shared leads convert at 2% while live-transfer leads convert at 10%, and the cost per lead is CAD$20 versus CAD$200, respectively—assuming equal commissions—shared leads can deliver 200% higher profits. 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