Solar Lead Generation in Canada: A Comprehensive Guide

Important: This article is part of our comprehensive home services lead generation guide, which highlights the most profitable opportunities across various industries, including construction, roofing, cleaning, HVAC, painting, plumbing, moving, and more. Check it out to discover how to generate high-intent leads for the Canadian home services market.

In Canada’s rapidly growing solar market, which is expanding at nearly 24% CAGR, solar lead generation naturally emerges as a lucrative opportunity even for businesses operating on the industry’s margins or in related sectors. And why not? Solar lead generation holds the potential to be highly profitable. 

While Canada trails the U.S. and China in total PV capacity, its solar sector is gaining momentum, with provinces such as Ontario and Alberta leading the way in installed capacity. Whether you’re a solar panel manufacturer, installer, consultant, or real estate developer, a solid lead generation strategy can bring you a steady stream of high-intent customers; you just need to identify the winning approach.

“We cut our teeth in financial services, so I’ve still got a pretty good soft spot for that space, enjoying seeing the advancements there. But we’re also seeing good growth in home services and home improvement industries and domestic solar – those were very antiquated industries, but now they are catching up and putting themselves in the mix really.” – David Pickard, CEO at Phonexa

That’s exactly what I aim to help you achieve. In this comprehensive guide, I’ll walk you through solar lead generation step by step so you can confidently implement both free and paid strategies that match your business needs. Get ready; in just a few paragraphs, you’ll know how to generate solar leads online at scale.

3 Main Solar Lead Generation Paths: Free & Paid

Let’s set the stage by outlining possible lead generation scenarios. These principles apply not only to solar leads but also to many other industries as well. In essence, solar leads, like most other types of leads, can be acquired in three primary ways:

• Earned media
• Paid advertising
• Buying solar leads from lead generators and agencies

All solar lead generation strategies ultimately fall into one of these three categories. 

Book a demo to see how Phonexa’s performance marketing suite can help you distribute and manage the solar leads you generate. 

Here’s a quick breakdown of the three main solar lead generation strategies:

Earned Media	Building an online presence is an excellent long-term approach, but it delivers immediate results only if your brand is already well established. For smaller firms, it may take considerable time and effort before content starts generating solar leads. That’s why many new solar companies turn to paid ads or purchase leads from third-party providers.
Paid Advertising	Paid ads let you access solar leads quickly, but results last only as long as campaigns run. It requires a solid budget and nearly as much expertise as organic strategies. Still, solar companies of all sizes frequently rely on paid advertising to attract customers.
Lead Generators	Buying solar leads provides instant access to prospects, allowing you to select your target audience and desired intent level. However, this comes at a significant cost, so profitability depends heavily on maintaining strong conversion rates.

The best approach is often to combine all three solar lead generation strategies, diversifying risk while sourcing leads from multiple traffic channels. 

At this stage, though, you may still lack enough details to make a fully informed decision. That’s perfectly fine. 

As you continue reading this guide, you’ll gain the confidence to choose wisely. Now, let’s dive deeper into these strategies, beginning with organic solar lead generation through earned media.

Solar Lead Generation Strategy #1: Earned Media

If you want to capture solar leads without spending money directly, earned media is the way to go for any solar business. The key factor here is audience reach: the larger your channel, the more customers you can potentially convert. 

Here are the five primary channels for free solar lead generation:

• Content marketing
• Social media marketing
• Email marketing
• Referral marketing
• Offline marketing

Before we examine each channel in detail, let’s address some common challenges you’ll likely face when trying to generate solar leads consistently, whether free or paid:

Geography	Different regions receive varying levels of sunlight, which impacts solar lead generation potential even though panels don’t require direct sunlight to function. It’s wise to check the sunshine hours for your target states before moving forward.
Competition	Competition in the solar industry varies by region; it can be fierce in some states and much more accessible in others. For instance, California leads the nation in residential solar installations with seven times more systems than Arizona, the second-ranked state.
Legal	Each state has its own set of restrictions, taxes, and incentives for solar energy, all of which influence the number of people who use solar energy. It’s important to know the different laws in each state if you want to target more than one. Next, let’s talk about traffic channels that might help you get organic solar leads.

Free Solar Lead Generation Channel #1: Content Marketing

High-quality content, guided by a clear, unique selling proposition (USP), is the most powerful tool for free solar lead generation. It not only generates organic leads, but it also provides a strong foundation for paid advertising if you want to grow. 

To make content that gets results, focus on these four main parts of content marketing:

• Segmentation
• Unique Selling Proposition (USP)
• Search Engine Optimization (SEO)

We’ll explore each of these in more detail below.

Segmentation

 

To deliver content that resonates with the right prospects at the right moment, you must define your ideal buyer personas. Geographic, demographic, and behavioural segmentation help you identify customer needs and tailor your messaging effectively. 

Here’s how to keep track of website visits so you can learn more about your audience. 

For instance, rural homeowners often prefer large, ground-mounted solar panels, while urban residents typically look for compact solutions that fit smaller spaces and comply with local building codes. 

Here are some examples of people who acquire solar panels:

• Group 1 – apartment owners in sunny Canadian cities like Calgary, Edmonton, Saskatoon, Regina, and Kelowna.
• Group 2 – small company owners that require solar panels for commercial buildings with little roof space but a lot of energy use.
• Group 3 – retirees aiming to cut down on energy expenses.

Here’s how you can enhance your solar lead segmentation using HitMetrix:

 

Unique Selling Proposition (USP)

 

When establishing your USP, think about what makes you different from your competition. Is it cutting-edge technology, faster installation, superior durability, competitive pricing, or excellent customer reviews? Showcase your strengths clearly. 

Several USP examples that are suited to various customer personas are shown below:

• Eco-conscious solar leads: “Cut your carbon footprint and utility costs in California with ultra-efficient 22% solar panels.”
• Rural property owners: “Generate 30% more power, even in cloudy weather, with our affordable large-format solar panels.”
• Urban apartment owners in Seattle: “Seattle’s compact high-performance solar panels increase energy output by 20% while reducing maintenance costs.”
• Retirees in Arizona: “Save up to 45% on your electricity bills with our low-maintenance, budget-friendly solar panels.”

Strengthen your USP with data, features, or achievements that validate your claims. And most importantly, always deliver on your promises to ensure long-term business growth.

Search Engine Optimization

 

Your content will stand out if you use precise segmentation and a great USP, but only if people can find it online. 

Nothing can improve your search engine rankings more effectively than implementing solid SEO practices:

• On-page optimization – optimized titles, meta descriptions, image attributes, and clean URL structures
• Off-page optimization – acquiring backlinks, setting up local SEO (e.g., Google My Business), and leveraging social signals

Naturally, your website must be well-structured, mobile-responsive, fast-loading, and optimized for both short-tail and long-tail keywords. 

For instance, let’s look at the most popular keyword in this niche – solar panels: 

As you can see, the search volume is massive, around 117,000 monthly searches in the U.S., but the high keyword difficulty makes it nearly impossible for companies with a small online footprint to rank in the top 10. 

Now let’s explore a keyword goldmine for businesses selling used solar panels: 

According to Ahrefs, the keyword “used solar panels” has low competition and growing search volume. If you offer used solar panels, even as a minor product line, it would be a missed opportunity not to capitalize on this keyword.

Free Solar Lead Generation Channel #2: Social Media Marketing

Solar energy may not be as naturally suited to SMM as fashion, cuisine, or entertainment, but with the right approach, you can still generate valuable solar leads and enhance your search exposure. 

Below are the seven most effective social media platforms for generating solar leads:

Facebook	With nearly 3 billion monthly active users, Facebook is the clear leader for solar lead generation thanks to its vast reach and diversity. It bridges the gap between business-oriented LinkedIn and casual platforms like Instagram or TikTok, attracting solar prospects from varied backgrounds.
LinkedIn	LinkedIn is the clear leader in B2B solar lead generation, bringing together thousands of solar specialists and millions of professionals in the field. A powerful approach here is to serve an educated audience with in-depth studies, case analyses, comprehensive guides, and exclusive market insights that can attract high-intent leads and foster strong business partnerships.
Instagram	Instagram lets you express creativity by showcasing real-world solar installations, production, or maintenance. Interviews with staff members and clients can also be included to provide real-life accounts of using your products and brand.
Pinterest	Pinterest works as a digital inspiration board where you can share solar energy ideas, tips, and creative solutions. With women comprising approximately 76% of its user base, this platform presents a unique opportunity to target female audiences with tailored solar product ads.
YouTube	YouTube can serve as your hub for educational videos, product demos, and customer testimonials. By collaborating with other creators and hosting live sessions, you can expand your reach, personalize engagement, and effectively nurture potential leads.
X (Twitter)	The platform formerly known as Twitter can help you tap into trends and industry news, particularly if you actively engage with potential solar clients in real time.
TikTok	TikTok lets younger people use the app and encourages short videos that are fun to watch. As the platform grows and its audience matures, it could evolve into one of the top sources for solar leads.

Overall, solar SMM resembles marketing approaches in traditional industries like insurance or real estate. While none of these niches naturally thrive on social media, you can succeed by publishing engaging content at the right moment for the right audience and fostering genuine conversations. 

Example of Facebook solar lead generation:

 

As each new season approaches, it’s worth explaining to potential solar buyers why NOW is the perfect moment to transition to solar. Installation, inspection, and grid connection can take months, and on top of that, many solar incentives are time-sensitive and won’t last indefinitely. 

Example of LinkedIn solar lead generation: 

The most engaged B2B and B2C audiences value detailed case studies and data-driven insights about solar solutions. There’s no need to reinvent the wheel; simply share your most informative and evidence-based content. 

Example of Instagram solar lead generation:

 

Even if your solar panels don’t feature any new innovations, raising awareness about solar energy can still attract clients. With solar energy evolving rapidly, there’s always fresh technology or innovation you can highlight in your content. 

Example of Pinterest solar lead generation: 

You may get solar leads on Pinterest by using creative images and instructional infographics. For instance, you can present simple solar energy calculations for different target groups in a visually engaging and easy-to-digest format. 

Example of YouTube solar lead generation:

 

YouTube gives you the opportunity to cover every aspect of solar energy in detail and even showcase live field research. The deeper your expertise, the more impactful and relevant your content will be for potential solar buyers. 

Illustration of Solar Lead Generation on X: 

Known for delivering concise and informative updates, Twitter has the potential to attract a wide audience seeking news, trends, and updates about solar energy, as well as insights into how companies respond to these developments. If you are following industry patterns, you may find the emerging trends that are set to shape lead generation over the coming years particularly relevant. 

Illustration of solar lead generation on TikTok:

@future_explored Where would you put one of these? #futuretech #ecofriendly #sustainability #solar #tech #technology #ecotok ♬ original sound – Future Explored

 

TikTok hosts some of the most creative content available on the internet, and solar energy content stands out as well. Engaging younger audiences, who may not respond to statistics alone, requires a thoughtful emotional appeal that can significantly increase engagement and interest. 

“We have a pretty consultative approach. We don’t just dive in and show people a demo – we’ll spend some time discovering their business and spending, finding out if there is a use case for our software. There’s nothing worse than someone trying to force you down a road of using software that’s not the right fit for you. If Phonexa isn’t the right fit for you, we will be the first people to tell you that.” – David Pickard, CEO at Phonexa

Build your plan now, or book a demo to learn how Phonexa can help you track, analyze, and distribute solar leads.

Solar Lead Generation Channel #3: Harnessing the Power of Email Marketing

Email marketing proves to be a highly effective channel for the solar industry, and the data confirms its impact: around fifty percent of marketing professionals doubled their email marketing returns within a single year, while 12% achieved a fourfold increase in profits. 

Here is a selection of email strategies you can utilize to generate free solar leads:

• Educational emails: Messages covering solar energy, installation procedures, and potential savings are ideal for the awareness stage of your solar lead funnel. Start with a beginner’s introduction to solar energy and then explain to your leads why putting in solar panels is the best decision for them.
• Drip emails: Automatically sent based on user actions, drip emails ensure that the right message reaches the right solar lead at the moment they are most receptive.

Here are practical examples of drip emails tailored to specific user actions:

User Action	Suggested Email
Sign-up	Welcome email introducing the company briefly and outlining what subscribers can expect from your messages
Guide or app download	Follow-up email providing detailed instructions on the downloaded content and actionable suggestions for the subscriber
Pricing page visit	Engagement email highlighting the cost-effectiveness of your solar panels and providing a personalized offer, such as a discount
Lack of engagement	Re-engagement email tailored to previous user interactions. For instance, provide a discount, free shipment, or help with installation if the cart was left behind.

• AMP emails: Using Google’s AMP technology, these emails allow users to interact in real time—for example, checking solar panel availability, pricing updates, or completing purchases directly inside the email.

Illustrative Examples of Solar Email Lead Generation

Sales Funnel Stage	Email Example
Awareness	Subject Line: Change the Future with Solar Hello Jane, Wonder whether going solar will pay off? Key advantages include: Clean Environment: Solar panels reduce the carbon footprint. Energy Independence: Around 20 solar panels can cover total energy needs. Monthly Savings: Reduce electricity costs by at least 25%. Learn more in our beginner’s guide. Best Regards, Mike Hughes Solar Solutions
Consideration	Subject Line: Debunking Solar Myths Hi Matthew, People who care about clean energy could come across false information concerning solar panels. Common myths: Solar panels don’t work on cloudy days. They perform well even on cloudy days. High maintenance costs. Solar panels are low-maintenance and durable. Need a large house. Compact panels work effectively on small roofs. Unsure? Contact us for a consultation. Best Regards, Linda Johnson Infinity Solar
Decision	Subject Line: Get a 20% Discount to Switch to Solar Dear Edwin, Take the final step to go solar and make an environmental impact. 20% off in February 2024 Free installation and 25% off maintenance Added an extra three years to the regular package’s warranty Claim this special offer now! Best Regards, Lillian McKinsey Green Glow Solar

Solar Lead Generation Channel #4: Using Referral Marketing

Historically, referral marketing has proven highly effective in generating solar leads across both B2B and B2C contexts. It requires minimal ongoing effort: simply create a compelling referral program and promote it through all your media channels.

• Flexible incentives: Offer a wide variety of rewards—cash, discounts, or solar bill credits—to encourage all types of leads to refer to your products. Referral tiers and additional rewards for referred customers are highly effective.
• Simple referral process: The most straightforward method is often the most successful. To refer a customer, all you need is a link, a code, or a simple form.

Sample Solar Referral Program:

Solar Neighbour Referral Program
Join our program to help family, friends, and community go green, earning CA$350 for the first referral, CA$200 for each subsequent referral, and a CA$1,000 bonus for every 10 referrals.
How It Works
Share your unique referral link in emails, social media, or brochures; new customers receive a CA$150 installation discount.Track referrals and receive rewards via website or appEarn CA$350 for the first referral, CA$200 for each subsequent referral, and a CA$1,000 bonus for every 10 referrals.
Additional Benefits
Tiered rewards: To get into the Tiered Reward program, you need to get 20 recommendations. You can also earn an additional 10% on the first solar purchase made by second-tier referrals.Quarterly sweepstakes: Invite five referrals to earn one sweepstakes ticket for prizes like solar rebates, gadgets, and more.Access free promotional materials, CTAs, and detailed info in terms & conditions.

Solar Lead Generation Channel #5: Leveraging Offline Marketing

Beyond online lead generation, offline marketing offers another avenue for acquiring solar leads. This includes direct mail campaigns, hosting or attending local events, trade shows, and workshops, forming partnerships with nearby businesses, and advertising in local media such as newspapers, magazines, radio, and television.

Engaging face-to-face with the local solar community is essential for building trust, forming strong partnerships, and demonstrating that you are a credible and active participant in the market who is comfortable with public visibility.

Solar Lead Generation Strategy #2: Paid Advertising

We just went over the first solar lead generation approach. Now you have a good base to start getting leads through paid advertising.

The same principles that guide organic traffic—such as segmentation, audience targeting, and unique value propositions—also apply to paid advertising. Additionally, it’s essential to understand how to use paid ad platforms and employ ad-specific methods to achieve success.

Here’s an even simpler approach: Paid advertising for solar leads largely mirrors the strategies used for other home services. To avoid repetition, you can consult my guide to generating mortgage leads using paid ads for detailed instructions and best practices.

Solar Lead Generation Strategy #3: Purchasing Solar Leads

Purchasing pre-qualified solar leads is the quickest route to acquisition. You simply need to determine the type of leads you want, the price range you are comfortable with, and where to source them. This is far less complicated than building a pipeline through organic or earned media.

Take a product tour to see  Phonexa’s performance marketing platform in action.

How Advertisers and Affiliates Can Maximize Value from Purchased Solar Leads

Advertisers clearly gain from purchasing solar leads, but affiliates may also engage in lead flipping. This practice, also known as traffic arbitrage, involves reselling traffic without any marketing or nurturing efforts; the affiliate simply finds buyers willing to purchase leads at a predetermined price.

Determining the Best Solar Leads to Purchase

There is no one-size-fits-all rule for the number or quality of solar leads a company should buy. It depends on context: organizations with robust call centres may prioritize phone leads, while companies with effective re-engagement strategies might purchase large quantities of less active leads and still achieve success by converting a portion of them.

These are the most common types of solar leads available in the market:

By Exclusivity
Exclusive Leads	Only one business may buy exclusive solar leads, which keeps competition down. However, leads can cost CA$100 or more per.
Shared Leads	Multiple firms can buy shared leads at the same time. Sellers typically disclose the number of companies sharing each lead so buyers can gauge competition and assess whether the purchase is worthwhile. Prices range from a few cents to around CA$10 per lead.

By Delivery Method
Web Leads	Web leads are sold as contacts, allowing companies to reach them via phone or online chat.
Phone Call Leads	Phone leads are exclusive, connected to a single company’s sales team, and often priced highest, sometimes reaching CA$200 per lead.
Email Leads	Email leads are contacts that cost less and can be reached at the right time using automated email sequences for distinct groups of leads.

By Freshness
Real-Time Leads	Real-time leads are sold right away after indicating interest in buying, which works well but costs more. Rapid follow-up is crucial.
Aged Leads	Aged leads are previously engaged customers with lower purchase intent, making them inexpensive yet valuable for companies with strong re-engagement strategies.

Top 8 Solar Lead Generators for Exclusive and Shared Leads

Profitise: Exclusive Web & Phone Call Solar and Insurance Leads

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
3,857	4	188	0.44	43.97%	45.17%	0.78%	6.51%	0.11%	3.46%

Profitise is an affiliate network connecting customers interested in solar and insurance products with advertisers offering these services. It allows you to build a sub-affiliate network and earn 3% of the revenue generated by your lower-level affiliates.                                  

In addition to a robust selection of solar leads, Profitise offers complimentary creative assets and access to affiliate management tools.

Sign up with Profitise as an advertiser.

EnergySage: Shared Solar Lead Marketplace for Solar Installers

Monthly Visits	Pages Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
993,270	3	120	0.55	31.44%	65.07%	0.16%	2.72%	0.07%	0.54%

EnergySage is the largest shared solar lead marketplace in the U.S., connecting homeowners with qualified local solar installers. Only licensed and certified installers can enroll in EnergySage’s lead generation program—no traffic arbitrage—making this a highly credible and expansive market.

 

Applicants must have a minimum of three years of solar PV installation experience, hold proper licensing and insurance, and possess a valid NABCEP certification to participate.

Enroll as a solar Installer with EnergySage.

SolarReviews: Solar Leads and Appointment Generation for Your Company

Monthly Visits	Pages Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
480,791	1	62	0.66	21.97%	73.89%	0.12%	3.03%	0.06%	0.93%

Rivalling EnergySage in scale, SolarReviews has produced over 300,000 solar leads and appointments in 2024, contributing up to 40% of revenue for their largest partners.

Types of Leads Available from EnergySage:

• Leads aimed at booking appointments
• Canvassing-targeted leads
• Solar lead sheets for direct follow-up
• Opt-in web-generated leads
• Organic solar leads from content engagement
• Leads from Google PPC campaigns
• Social media-generated leads

EnergySage reports that solar leads range from CA$25 to CA$300, while solar appointment bookings cost between CA$200 and CA$500. Customers may get up to 800% return on investment, with 80% of prospects getting in touch right away and about 33% of leads turning into scheduled meetings.

Sign up as an EnergySage Advertiser.

SolarExclusive: Premium Solar Appointment Leads for Companies

Monthly Visits	Pages Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
8,325	2	100	0.54	49.22%	28.43%	0.45%	6.00%	0.07%	15.82%

SolarExclusive is a U.S. solar lead generator that has delivered over 3 million leads to more than 3,500 companies across 43 states. All leads are pre-qualified, verifying a minimum CA$1,000 electric bill and confirmed with the advertiser.

 

SolarExclusive’s standout feature is generating leads through YouTube campaigns, rather than the typical Facebook ads, leveraging their specialized expertise and experience to drive high-quality solar appointments.

Purchase Solar Appointments from SolarExclusive

RGR Marketing: Solar, Home Improvement & Mortgage Leads for Sale

Monthly Visits	Pages Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
5,306	2	53	0.42	51.28%	37.20%	0.55%	6.75%	0.09%	4.03%

RGR Marketing specializes in generating solar, home improvement, and mortgage leads. Advertisers receive complete information on each lead, including first and last name, address, phone number, email, utility provider, property ownership, and monthly energy bill details.

New members benefit from up to 10% bonus solar leads with their initial order.

Sign up with RGR Marketing to begin purchasing solar leads.

Clean Energy Experts: Real-Time Solar Leads Integrated into Your CRM

Monthly Visits	Pages Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
1,109	2	53	0.57	32.19%	53.06%	0.54%	5.36%	0.04%	8.81%

Clean Energy Experts is a nationwide solar lead provider, generating over 45,000 phone-verified leads annually at no additional cost. Leads are delivered instantly, ensuring they maintain maximum conversion potential.

 

Clean Energy Experts use SEO, SEM, social platforms, and call centres to attract prospects. Interested consumers requesting a solar quote are matched with advertisers and transferred directly into their CRM system or connected via live transfer.

Register with Clean Energy Experts to purchase solar leads.

SolarLeadSpot: Qualified Solar Leads Delivered Within 24 Hours

Monthly Visits	Pages Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
757	2	36	0.41	35.66%	45.65%	0.87%	12.20%	0.20%	4.22%

SolarLeadSpot is a digital marketing agency that produces high-quality solar leads and appointment bookings for installers. Despite being smaller than some competitors, the platform generates millions in annual sales for numerous solar companies.

Leads are obtained via cold emails, ads, landing pages, surveys, and compelling copywriting. The lead generation process is automated but carefully supervised. Advertisers receive a dedicated Solar Sales CRM to track and manage leads and sales efficiently.

Leads begin arriving within 24 hours of campaign launch, with setup and approval taking approximately 48 hours. Appointment leads are customized per your specifications and can be added directly to your calendar for immediate follow-up.

Purchase Solar Leads from SolarLeadSpot

Clean Energy Group: Commercial Solar Lead Generation Services

Monthly Visits	Pages Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
517	1	0	0.42	7.31%	80.63%	0.53%	4.82%	0.04%	6.67%

Clean Energy Group provides commercial solar lead generation with fully vetted, exclusive appointments in any volume. With 1,000+ satisfied clients and 2,000+ successful campaigns, it’s among the most trusted global B2B solar lead providers, offering leads for projects from 20kW up to 12 MW.

Using advanced big data analytics, the platform evaluates each prospect’s intent and quality. Every lead is strictly commercial and can be scheduled directly in your calendar or CRM system.

Request Commercial Solar Leads via Clean Energy Group

Make the Most of Your Solar Lead Generation with Phonexa

No matter if you generate leads via organic channels, paid campaigns, or purchased lists, your business can expand significantly faster by automating solar lead acquisition and management with Phonexa’s all-in-one software suite.

“Our ethos, our job is to build the most capable software possible and then get out of the way. Build all the features, all the functionality, give our clients pure flexibility, pure control, and failover redundancy – essentially, build a robust system that is never a thing that hinders our clients. The worst thing in the world is when you scale a brand, you start generating traffic, and then your system or your software is what’s holding you back. So our logic is to build as much functionality as you can under one roof and then get out of the way.” – David Pickard, CEO at Phonexa

 

Get Phonexa’s all-in-one performance marketing software suite at a single price:

Bringing together call intelligence and lead management tools, Phonexa covers end-to-end lead generation, distribution, conversion, and analytics. There’s no need to manage multiple systems; everything is seamlessly integrated under one platform.

Build your plan now, or take a product tour to explore Phonexa’s all-in-one performance marketing software suite in depth. 

Frequently Asked Questions About Solar Leads

What exactly are solar leads?

Solar leads are prospects who demonstrate interest in solar products or services by completing a form, attending webinars, visiting a showroom, or interacting with marketing materials (marketing-qualified leads).

If the sales team decides that a lead is worth following up on (such as with a call), it becomes a sales-qualified lead. They typically contact them through phone calls, personalized emails, or text messaging.

How can you generate solar leads online?

There are three main methods: generate free leads through owned channels (website, blog, social media), run paid advertising campaigns (Facebook, LinkedIn, etc.), or purchase solar leads from a lead provider.

How can you increase your solar leads?

You can get more solar leads in several ways, depending on your solar lead generation strategy:

• Earned media: to acquire more qualified leads, make your content better, and your targeting more accurate.
• Paid advertising: boost budget, switch platforms, or experiment with different ad formats
• Purchased leads: adjust budget, select a new provider, or opt for lower-cost leads to increase volume

How can you purchase solar leads?

Here’s how you can buy solar leads in three steps:

1. Using the guide’s criteria, choose the best place to buy solar leads.
2. Estimate the number of leads needed and the budget you are willing to spend.
3. Place your order via the lead marketplace or directly with the provider.

 

Buying solar leads ensures a steady flow of high-intent prospects, but consistent follow-up is essential to maximize conversions and profitability.