Never has affiliate program management been as automated, hassle-free, and profitable as today, powered by automated affiliate marketing software. The right affiliate marketing management software suite can grant you the market expansion you deserve, running any number of affiliate campaigns simultaneously without sacrificing the quality of service.
You don’t have to be an affiliate marketing guru to know what fuels every affiliate program, big or small: affiliate tracking software. As far as affiliate marketing management goes, affiliate tracking software does the job, from attributing customers to affiliates to tracking the customer journey across touchpoints to issuing affiliate payments on time and of due amount.
There’s absolutely no doubt you must supercharge your affiliate marketing management with an affiliate marketing software suite. The only question is, how do you choose the winning affiliate software solution out of dozens and hundreds of candidates? Surely you don’t want to overpay or – even worse – commit to free affiliate tracking software that doesn’t work.
No worries, we’ve got you covered. Below is your ultimate list of affiliate marketing software – free and paid – that has stood the test of time and continues to help affiliate marketers from various industries and of different business scales.
Phonexa is an outstanding affiliate marketing software suite that empowers affiliate marketers with real-time affiliate traffic analysis, user behavior insights, precise targeting, and so much more to control your affiliate campaigns from top to bottom.
Moreover, you can easily align your affiliate campaigns with your other marketing endeavors, whether you’re generating organic or paid traffic. You will bring all your web and call leads home while ensuring the top-notch customer journey for each of them, consistently growing your bottom line and reputation.
Key features:
Focus: B2B for insurance, home services, finance, solar, and many other niches
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 67536 | 1 | 194 | 0.46 | 36.18% | 61.90% | – | 1.92% | – | – |
Venturz is an all-in-one platform that provides free affiliate management and tracking software to optimize affiliate marketing efforts efficiently. It offers a full suite of features that support real-time activity monitoring, automated management processes, and the strategic optimization of affiliate programs to enhance return on investment. The intuitive interface ensures that businesses of any size can easily access and utilize the platform to boost their marketing capabilities.
Key Features:
Focus: SaaS, Startup Platforms.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 64,366 | 2.4 | 127.2 | 60.66% | 42.60% | 41.31% | 69 |
Featuring 1,000+ global clients, Everflow sets itself apart by offering unparalleled solutions for affiliate management, multi-channel attribution, real-time reporting, and deep analytics. With Everflow, businesses take total control of their affiliate programs through customizable commission structures (pay per lead, pay per sale, pay per install, etc.), flexible campaign types (e.g., desktop, mobile, offline), and unlimited custom events (funnel progress, repeat customers, high-value purchases, and more).
Wonder which affiliate commission model works best for your business? Here you go.
The top-rated affiliate marketing platform on G2, Everflow works with clients to meet their affiliate program goals. Everflow clients receive comprehensive team training and guidance to set up their programs for quicker success. Once live, Everflow clients grow affiliate programs faster through time-saving automations (like auto-fraud blocking and automatic split-testing), easy integrations to extend program capabilities (Facebook, HubSpot, Shopify, PayPal, and more), and direct access to experienced team members. Everflow operates a curated marketplace that allows clients to connect to proven publishers in chosen verticals and promotion areas.
Key Features:
Complete the quiz to assess your affiliate fraud prevention proficiency.
Focus: B2B, with software being flexible enough to be used by businesses of all scale, including agencies, eCommerce brands, mobile brands, and ad networks.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 2,748,809 | 6 | 394 | 0.25 | 80.49% | 9.30% | 0.60% | 2.48% | 1.99% | 5.14% |
Impact is a performance marketing giant that synergizes affiliate and influencer marketing solutions so you can get the best of both worlds. On top of that, the company offers a tailor-made suite of referral marketing software integrable with HubSpot and Salesforce.
Besides providing affiliate marketing software, Impact strongly focuses on automating marketing partnerships, whether influencer, ambassador, affiliate, or other strategic alliances. What’s more, they also cover the affiliate side of the game, helping affiliates discover profitable offers and be in full charge of their campaigns.
Key Features:
Focus: B2B for companies across many industries
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 517,625 | 5.8 | 349.4 | 48.66% | 65.95% | 8.14% | 86 |
UpPromote is a freemium affiliate and referral marketing eCommerce platform with cutting-edge affiliate marketing software and a vast affiliate market. Whether an affiliate or advertiser, you can track and analyze your affiliate and referral campaigns on an online portal in real-time, including automatic payment issuance.
Key Features:
Focus: B2B eCommerce
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 450,772 | 4.5 | 205.6 | 50.50% | 67.36% | 17.32% | 81 |
Tapfiliate is SaaS affiliate software of outstanding scalability, suitable for small and large-scale campaigns across affiliate, referral, and influencer marketing. Over three dozen integrations – HubSpot, MailChimp, Magento, Squarespace, etc. – make Tapfiliate one of the most flexible affiliate marketing software solutions.
Whether you run a store or an affiliate website or blog, you can open up new revenue streams with Tapfiliate through its automatic partner recruitment feature and a huge partner network uniting over 100,000 active publishers. To kick things off, there’s a 14-day free trial across all subscription plans.
Key Features:
Focus: small and large B2B businesses
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 151,121 | 4.3 | 252.4 | 52.70% | 66.98% | 16.06% | 79 |
LeadDyno is an affiliate marketing software platform catering to health & wellness, fashion & lifestyle, and SaaS industries. As an advertiser, you can set up custom affiliate campaigns with personalized experiences – branded color scheme, logo, favicon, etc. – and manually approve affiliates-applicants to avoid irrelevant partners.
Affiliate program-wise, you can configure custom commission structures, payment release conditions, and payments for customers your affiliates refer – up to 10 levels. The vast scope of features with the affiliate marketing software from LeadDyno makes it possible to adjust your program for multiple affiliate groups, if not individual affiliates.
Key Features:
Focus: B2B and B2C to some extent
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 739,429 | 5.5 | 260.8 | 36.29% | 72.51% | 10.72% | 77 |
PartnerStack is a comprehensive B2B partner marketing platform that provides affiliate software as a part of its services. With PartnerStack, you can tap into untapped markets, expand into new geographies, and maximize your affiliate marketing programs, all from a single campaign management system.
Key Features:
Focus: B2B
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 2,000,965 | 6.7 | 342.1 | 37.28% | 78.04% | 9.76% | 86 |
Commission Junction, widely known as CJ, is one of the biggest affiliate marketing networks in the world, with a gigantic pool of affiliates and advertisers to choose from. Whether an advertiser, affiliate, influencer, or agency, you can connect to the right counterpart and leverage state-of-the-art tracking and analytics tools.
Key Features:
Focus: B2B and B2C
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 606,020 | 5.4 | 252.3 | 46.12% | 73.95% | 13.88% | 83 |
Refersion is a platform that provides advanced software for affiliate and influencer campaign management. As a merchant, you can stand out from the competition by offering tiered commission structures, customizing commission rates by product, or rewarding recurring customers, all through automated affiliate marketing software.
With 30 turnkey integrations and over 200 application integrations powered by Zapier, Refersion can be coordinated with the most popular CRM systems and marketing management software. To test it out without overcommitment, you can opt for a 14-day free trial.
Key Features:
Focus: B2B and B2C
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 207,048 | 2.0 | 127.2 | 48.64% | 52.93% | 28.17% | 69 |
Rewardful is a platform combining referral and affiliate marketing software into a single well-oiled customer acquisition and market expansion machine. From automated affiliate tracking to eCommerce integrations to campaign customization, Rewardful has it all and then some to turn your affiliate program into a goldmine with less to no effort on your side.
Key Features:
Focus: B2B and B2C to some extent
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Domain Rating (DR) |
| 36,728 | 0.7 | 145.8 | 33.04% | 44 |
The sales automation and lead management solution Trackdesk is extremely beneficial for optimizing sales processes. It presents a unique affiliate marketing platform that empowers you to expand your affiliate earnings without any upfront costs. You can kill two birds with one stone — enhance customer relationship monitoring and sales performance.
Key Features:
Focus: B2B services for businesses and marketers
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Domain Rating (DR) |
| 23136 | 0.5 | 42.4 | 73.44% | 80 |
iDevAffiliate is a company that specializes in developing affiliate marketing tracking software and solutions for businesses. The proprietary tool is designed to help businesses create, manage, and optimize their affiliate programs.
iDevAffiliate customizes its solutions to fit businesses of all sizes, from small startups to big corporations, with the goal of offering a complete platform for successful affiliate management.
Key Features:
Focus: B2B for companies and enterprises
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 322,518 | 4.6 | 425.6 | 38.38% | 80.25% | 6.74% | 81 |
If you want to reveal the full power of affiliate marketing, this solution is one of the top choices among business players. Affiliatly is a potent affiliate marketing software enabling you to establish, oversee, and enhance unique programs. By implementing this, you’ll access thorough statistics on leads, traffic, sales, and overall performance effortlessly from the dashboard.
Affiliatly lets you utilize various tracking methods, including email, links, coupons, and QR codes for efficient affiliate monitoring.
Key Features:
Focus: B2B for agencies and affiliate networks
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 191,015 | 21.1 | 661.0 | 24.52% | 84.11% | 3.78% | 70 |
Offer18 is an award-winning performance and affiliate marketing software for affiliate parties and agencies seeking professional tracking capabilities. The solution helps digital professionals create their affiliate network and utilize every bit of their traffic sources to generate better ROI.
Key Features:
Focus: B2B for affiliates, advertisers, and ad networks
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Domain Rating (DR) |
| 40,209 | 0.6 | 44.6 | 74.40% | 74 |
OSI Affiliate is a powerhouse of tools designed to simplify the creation and management of the most profitable affiliate programs. From tracking and overseeing affiliates to monitoring campaign performance, the tool is a secret weapon to dominate the affiliate marketing landscape.
The branded affiliate software is a go-to option for businesses of all scales and sizes. It works with top shopping solutions like BigCommerce, Shopify, X-Cart, Magento, and more. It also smoothly integrates with content management systems like WordPress, Joomla, and Drupal.
Key Features:
Focus: B2B for businesses of various sizes
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 936,296 | 4.9 | 321.9 | 42.43% | 53.44% | 13.21% | 78 |
Partnerize is a leading SaaS technology company specializing in partnership automation through affiliate, influencer, and brand-to-brand relationship management and automation. Among the vast Partnerize’s features are real-time tracking, in-depth analytics, and flexible commission structures for fair affiliate payouts.
Likewise, Partnerize serves a diverse client base, including renowned retail, travel, telecom, and finance companies, helping cultivate mutually profitable partnerships and maintain control over the course of campaigns.
Key Features:
Focus: B2B businesses, specifically retail, travel, and telecom industries.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Domain Rating (DR) |
| 35,724 | 2.3 | 270.6 | 15.37% | 50 |
Circlewise is a leading partnership management software company that offers whiteaffiliate software as part of its services. The platform includes partner discovery, tracking, analytics, and commission management while predominantly serving businesses in the eCommerce, fintech, and educational tech industries.
Key Features:
Focus: B2B businesses, specifically within the SaaS, Fintech, and eCommerce industries
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 31,660 | 1.8 | 124.7 | 58.04% | 23.88% | 70.39% | 60 |
Scaleo offers real-time tracking, analytics, and anti-fraud solutions while maximizing ROI for advertisers, agencies, and networks through smart campaign management. It encompasses the entire affiliate marketing ecosystem, from clicks and conversions to automatic payouts.
Scaleo’s application scope spans online businesses, individual digital marketers, affiliate networks, and media agencies willing to streamline and simplify their affiliate marketing campaigns while maximizing their effectiveness. Its top clients include brands like Shopify, Hiveel, Adsurety, and Algo Affiliates.
Key Features:
Focus: B2B businesses in the digital marketing industry
With so many affiliate marketing software solutions and affiliate management services out there, it might seem you don’t have to do much besides grabbing the right one. However, while it’s quite possible to make affiliate marketing passive income, certain effort is required to set up your affiliate marketing programs and track their performance.
Here’s the very minimum needed to make passive income from affiliate marketing:
In the latter case, the highest screening quality is paramount to keep your program viable.
3. Set a reasonable commission structure. Since you want to maximize your passive income from affiliate marketing while making your affiliate program attractive for affiliates, you must come up with a win-win offer that reasonably rewards your affiliates while not draining your budget. This may include extra features like tiered commissions, when affiliates can create affiliate networks inside your network, gaining profits from second and third-tier affiliates.
Top affiliate marketers earn over $150,000 annually from their affiliate marketing endeavors alone while not spending all their time on managing affiliate campaigns. Without a doubt, a smartly chosen affiliate marketing software suite can help you immensely in running affiliate campaigns with less effort and more effectively.
Now that you’ve screened the affiliate marketing software list, you might’ve already developed an understanding of what to look for when selecting your affiliate management solution.
Nevertheless, here’s a short step-by-step guide on how to choose affiliate marketing software:
When screening the software-candidates, pay attention to the following factors:
3. Choose the winner. The first round of screening shouldn’t take much time and might already provide some concrete results. Having a few seemingly equal options, go for a more affordable or free affiliate marketing software; otherwise, choose the solution that best resonates with your specific marketing model.
Last but not least, make sure the affiliate marketing software in question can align with your higher-level marketing objectives through integration and free data flows with your other marketing management software. At the end of the day, strategic-level business decisions require looking at things from a bigger perspective, not losing the forest for the trees.
Let’s face it: no free link tracking software can ever match the capabilities of its paid analogs. Whether you need in-depth insights about affiliated customers, precise customer journey tracking, or scalability, you can only get it with paid affiliate software.
That said, free link tracking software can help you test things out before committing and achieve smaller goals for free if you only pursue some isolated affiliate marketing objectives. Likewise, many paid software packages include a free trial to let you get the hang of it before making the final decision.
It’s one thing to cover your affiliate marketing campaigns with the right software (a lot of solutions to choose from) and another thing to synergize these campaigns with your other marketing efforts like email marketing, social media marketing, and marketing on earned media (very few options to choose from).
Phonexa does both, managing your affiliate campaigns AND coordinating them across your other marketing avenues. Free data flows inside Phonexa’s eight proprietary partner and performance marketing solutions unlock the strategic marketing approach you need to get ahead.
The unique performance and affiliate marketing software suite comprises:
Order your software suite now at only $100 monthly, or schedule a free consultation to learn more about Phonexa.
Affiliate marketing software, or affiliate software, is a suite of tools used to manage affiliate marketing campaigns from start to finish, including affiliate tracking, attribution, commission management, and reporting and analytics.
Affiliate software is used by the lion’s share of advertisers that run affiliate programs, including while-label affiliate software that can be used under the company’s branding.
There’s no one-size-fits-all affiliate management software, with the best advice being to research your business case through and through and find the most resonating solution within your budget limits. From affiliate software for fintech to affiliate software for SaaS, the market is abundant with paid and free affiliate marketing software.
Enterprise-level affiliate software and affiliate software for small businesses typically differ in features, scalability, and pricing. Enterprise-level solutions often have no limits to the offered features, can scale almost infinitely, and cost times more than their simpler analogs.
That said, many affiliate marketing software providers offer affiliate management services and software of all scales, from basic to enterprise-level. In other words, you can power up your affiliate software for small businesses to an enterprise-level solution by switching the subscription plan with the same software provider.
Affiliate management is a broad term encompassing everything that has to do with setting up, tracking, and analyzing affiliate marketing campaigns. Nowadays, everything mentioned is done by affiliate program management software, with marketers having more time to supervise the process and make strategic business decisions.
Outsourced affiliate program management is outsourcing running your affiliate program to a third-party affiliate management company. Depending on the agreement, the third-party affiliate management services provider may take full or partial responsibility for the affiliate program, managing it from A to Z or some parts like, for example, affiliate link tracking.
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