Oleksandr Rohovnin Content Marketer 12 minute read Table of Contents HVAC Business Opportunities: Commercial HVAC Leads You’d Like To GetStep 1 – Choosing the Right Type of HVAC Contractor LeadsStep 2 – Choosing the Right HVAC Lead Generation CompaniesTop 9 Websites To Buy HVAC Leads Phonexa 33 Mile Radius Home Improvement Leads Abstrakt Marketing Group Exclusive Leads Agency HVAC Webmasters Service Direct 99 Calls conXprosLevel Up Your Lead Management with PhonexaFrequently Asked QuestionsHow do I choose between HVAC lead generation companies?How to get more customers for my HVAC businessHow to buy HVAC leadsRelated posts: Oleksandr Rohovnin Content Marketer 12 minute read For more information on HVAC lead generation, check out our articles on how to get free, commercial, and residential HVAC leads, all part of our comprehensive series on HVAC leads. Closely tied to the construction sector, HVAC is expected to grow by around 50% by the end of the decade, promising ever-increasing revenues to contractors who know how to buy HVAC leads that are likely to convert. Speaking of which, most small and mid-scale HVAC companies buy HVAC leads rather than generate them on their own. It’s no secret aspiring contractors often lack an online presence and the willingness to spend time and money on marketing. As a result, they face a no-alternative decision to purchase HVAC leads. The good news is that buying leads for HVAC contractors is one of the best decisions you can make as a contractor, especially if you have the knowledge to choose the right HVAC lead generation companies that will sell you the desired leads at your target price. Source: GIPHY Read on to uncover the HVAC contractor leads you might need and the best HVAC lead generation companies that provide them. HVAC Business Opportunities: Commercial HVAC Leads You’d Like To Get To grow your HVAC leads in numbers and quality, you need to decide on the type of clients you want: commercial HVAC leads, residential HVAC leads, exclusive HVAC leads, shared HVAC leads, or one of the numerous subtypes (for example, aged leads). Step 1 – Choosing the Right Type of HVAC Contractor Leads Chances are you already have specific HVAC customers in mind; for example, air conditioning leads. But this is not enough – this is not a granular segmentation you’d like to get to maximize conversions. At this stage, it’s important to acknowledge that air conditioning leads have different quality, intent, price, demographics, psychographics, interactions, and countless other parameters that you must factor in when you buy HVAC leads. The more accurately you’ve defined your ideal customers, the more of them you can convert. At the same time, you still can generalize a bit. Here are the two major groups of HVAC service leads to start from: Exclusive HVAC leads Exclusive HVAC leads are web leads and callers sold to a single buyer, giving you a unique HVAC business opportunity to capitalize on. The absence of competition translates into a higher conversion rate and price per lead, reaching hundreds of dollars per lead. Shared HVAC leads Shared leads for HVAC are web leads and callers sold to several buyers simultaneously, forcing you to compete with other contractors. Shared leads are much cheaper and harder to convert, but you can make a fortune out of them all the same. It would be natural to assume that exclusive HVAC leads are intrinsically better – after all, they are more likely to buy from you – but that’s not the case. If you’re good at nurturing and sales, you might benefit more from shared HVAC leads generation because of the much lower price of shared leads (up to 10 times lower). Step 2 – Choosing the Right HVAC Lead Generation Companies After deciding on the type of leads you need, research lead generation companies that specialize in the HVAC niche so you can reliably choose suppliers that meet your price, quality, and relevance expectations. Here are the main types of lead generation companies to buy HVAC leads from: HVAC lead generators HVAC lead generators include three categories: advertising platforms, companies that sell HVAC leads, and companies that do both advertising and selling. HVAC lead agencies HVAC lead agencies might also include services like qualifying, nurturing, and helping with conversions. Some HVAC lead generators and agencies are hybrid structures offering exhaustive lead gen services. HVAC marketplaces HVAC marketplaces are websites that connect HVAC leads with matching advertisers and provide on-site advertising opportunities. Affiliate networks Affiliate networks provide access to dozens and hundreds of HVAC affiliates who can generate leads for your business in exchange for a commission from the sale. Data brokers Data brokers sell client contact data such as email, demographic details, or phone numbers. However, if you buy HVAC leads from data brokers, you might need to buy a lot and have robust nurturing and conversion strategies in place. Some HVAC lead generation companies may even provide you with lead tracking software and creative materials – for example, HVAC sales pitch examples – so you can convert as many leads as possible. Whether purchasing leads from an HVAC lead generation agency, affiliate network, or an independent affiliate, it’s always an attempt at a win-win: both you and the lead supplier are interested in your success. Top 9 Websites To Buy HVAC Leads Before I proceed to analyze HVAC lead generation companies, I’d like to emphasize the importance of tracking, analyzing, and distributing the leads you buy. To grow your business and increase return on investment consistently, you need to know your HVAC service leads through and through: where they came from, how they interacted across touchpoints (if they were not instantly connected to a sales rep), what triggered a sale, and how you can improve the customer journey so you can get and convert more HVAC leads. It’s one thing to buy HVAC leads, and another thing to ensure you can effectively drive them to conversion while collecting marketable data. This is why I highly recommend you consider Phonexa as your all-in-one HVAC lead management solution. Phonexa – Unique Lead Management Software Suite for HVAC Phonexa offers a comprehensive eight-in-one performance marketing software suite that will help you generate, distribute, and track your HVAC leads regardless of how you get them. Granular analytics, accurate attribution, and custom routing are just the tip of the iceberg of opportunities you get upon enrolling in one of the plans, starting at a laughable $100 per month. For those willing to trade HVAC leads, Phonexa offers state-of-the-art ping post and Ping Post Calls 2.0 functionality that distributes leads to the optimal buyer in real-time while ensuring the buyer gets enough information on the lead for a data-driven decision. Here are the technologies at the core of optimal lead distribution: Ping Post Ping post is a technology that allows potential lead buyers to get crucial information about their clients before they decide whether a particular client is worth a shot. Once the bids are made, the lead is sold to the highest bid. Ping post allows for any imaginable ping trees – routing criteria – so you can optimize sales. On the other hand, sellers can control what information is visible to buyers. Ping Post Calls 2.0 Ping Post Calls 2.0 feature is essentially a ping post for callers. The same rules apply: potential buyers are pinged with important information on the caller before they accept or decline the lead. Here’s more about ping trees, the functionality behind lead trade: Order your eight-in-one marketing software suite at a single price to maximize the value of your leads, or book a demo to learn more about how Phonexa can help you generate and close more HVAC leads. Last but not least, if you want to get a quick price estimate, use this online calculator. 33 Mile Radius – Exclusive HVAC Leads Monthly Visits Page Per Visit Time On Site Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Mail Traffic Social Traffic 33,589 1 121 0.57 50.27% 38.76% 0 0.70% 3.20% 7.07% 33 Mile Radius is a lead generator where you can buy HVAC leads alongside other types of contractor leads, from roofing to flooring to bathroom remodeling and more. The company sells text messages and live calls, so you can connect the leads to your sales department or hit them with a tailored message. You can buy HVAC leads of the following types: Furnace repair and installation leads Air conditioner repair and installation leads Factory scheduled maintenance leads Ductless HVAC solution leads With 33 Mile Radius, you only pay for the valid leads, which are homeowners or decision-makers from your target location who have requested an HVAC service. Any leads that do not fit the validation criteria are not billable. Home Improvement Leads – Shared HVAC Leads from over 1.5 Million Qualified Homeowners Home Improvement Leads is a lead generator where you can get HVAC leads alongside three other lead categories: solar, window, and roofing leads. The company focuses on shared HVAC leads, offering one of the lower shared lead caps. In other words, they limit the number of contractors their shared leads are sold to and do not resell old leads. Here are the lead details you’ll get: Lead type – for example, HVAC installation Lead’s name, email, and phone numbers Lead’s location and street address Likewise, Home Improvement Leads provides free access to their cloud-based CRM with real-time reports on leads. Abstrakt Marketing Group – Full Cycle HVAC Lead Generation Monthly Visits Page Per Visit Time On Site Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Mail Traffic Social Traffic 91,717 0 280 0.75 28.72% 70.53% 0 0 0 0.75% Abstrakt Marketing Group provides full-scale lead generation service for over 25 industries across the United States, including commercial HVAC leads. The platform will build a fully-fledged pipeline for your business so you can get HVAC leads from every angle, from SEO & content writing to compelling marketing collaterals to social media marketing. Exclusive Leads Agency – High-Ticket HVAC Leads Monthly Visits Page Per Visit Time On Site Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Mail Traffic Social Traffic 10,323 1 77 0.62 25.76% 74.24% 0 0 0 0 Exclusive Leads Agency is a lead generator where you can buy HVAC leads alongside leads from these four industries: finance & loan, insurance, legal, and home improvement. The leads are generated mainly using SEO and social media and are provided in real time. One strong advantage of Exclusive Leads Agency is their long qualifying surveys, which enable accurate targeting and an ROI of up to 2,000%. You can even get HVAC leads with a specific credit score, avoiding potentially insolvent clients. HVAC Webmasters – SEO-Driver HVAC Contractor Leads Monthly Visits Page Per Visit Time On Site Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Mail Traffic Social Traffic 13,116 0 129 0.43 30.47% 69.53% 0 0 0 0 You can’t buy HVAC leads directly at HVAC Webmasters, but you can use the SEO-focused company’s lead generation services to build an organic sales funnel for HVAC clients. Albeit SEO-driven, the company uses many other marketing avenues to acquire HVAC leads: social media, digital marketing, PPC, and web design. Service Direct – Exclusive HVAC Leads Near You Monthly Visits Page Per Visit Time On Site Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Mail Traffic Social Traffic 34,056 1 67 0.32 30.73% 53.49% 0 8.03% 2.39% 5.36% Service Direct is a lead generator where you can buy HVAC leads within the pay per lead model. More precisely, the company offers exclusive call leads you can direct to a matching live operator while avoiding competition. Generating over 2 million phone calls across the United States monthly, Service Direct can easily find callers in your location. Number-wise, the platform delivers 15 to 110 leads per month with an average ticket price of $812 and an average ROI of 850%. Here’s how to buy HVAC leads from Service Direct: Choose your target clients. Use hyper-local targeting (ZIP codes) to get the most relevant HVAC leads, decreasing travel time and increasing wrench time. Choose your budget. Buy HVAC leads that fit your budget, allowing you to get the target number and quality of clients. Get your HVAC leads. Service Direct will deliver leads of the target quality, price, and amount within the pre-set deadlines. Upon enrolling in a lead gen program, you’ll get access to a comprehensive lead tracking dashboard that shows billable leads, managed leads, answered calls, booked appointments, your ROI, and more. 99 Calls – Exclusive, Pre-Qualified HVAC Leads Monthly Visits Page Per Visit Time On Site Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Mail Traffic Social Traffic 19,933 0 29 0.64 1.17% 92.97% 0 0.18% 0 5.68% 99 Calls is a lead generation company where you can buy HVAC leads of the highest quality and relevance and tap into around three dozen related industries if needed. 99 Calls uses white-hate lead generation strategies – local SEO, search engine advertising, directories, review websites, Google My Business, etc. – ensuring high-intent, well-targeted organic leads. HVAC leads at 99 Calls cost $15 to $59 per lead and are available through their proprietary lead generation program. Upon enrolling in a plan, you will also be able to include your business in listings and get some free lead management and real-time progress reports. conXpros – Exclusive HVAC Service Leads, Including Live Calls Monthly Visits Page Per Visit Time On Site Bounce Rate Direct Traffic Search Traffic Paid Referral Traffic Referral Traffic Mail Traffic Social Traffic 32,445 3 56 0.52 45.89% 46.82% 0 0 0 7.29% conXpros is a platform where you can get HVAC leads and leads from 40 adjacent niches. The platform also sells live inbound calls, so you can get a nice mix of medium leads and high-intent callers or avoid the competition altogether. Here are the prices at which you can buy HVAC leads at conXpros: Traditional leads – $45 to $85 Live inbound call leads – $45 to $100 You can buy HVAC leads of the following types: cooling, heating, air conditioning, central/ductless A/C, ducts & vents, heat pumps, boilers, furnaces, fallen tree removal, air purification & filtration, and HVAC replacement. What sets conXpros apart is their lead qualification and follow-up process. Every HVAC lead undergoes a complex 7-point verification process, followed by a thorough follow-up – 2 text messages, 2 emails, and 3 phone calls – after the lead has spoken to the contractor. Level Up Your Lead Management with Phonexa Not only is it important to buy quality HVAC leads, but also to uncover their interaction patterns as they move through the customer journey. The better you know who your customers are, and the more accurately you can match them with a sales rep on the other end, the more you will convert. Phonexa takes care of all these important marketing aspects with a single all-encompassing performance marketing software suite that unites eight tailor-made solutions for web and call leads: LMS Sync Lead tracking & distribution Call Logic Call tracking & distribution E-Delivery Email & SMS marketing Cloud PBX Cloud phone system Lynx Click tracking Opt-Intel Suppression list management HitMetrix Use behavior recording & analytics Books360 Automated accounting Here’s what I’m talking about: Build your plan now to generate and close more HVAC leads, or book a demo to learn more about how Phonexa can grow your business. Frequently Asked Questions How do I choose between HVAC lead generation companies? First, you should decide on the type of HVAC sales leads – shared, exclusive, live transfer, etc. – and whether you need pre-generated leads or are willing to wait for fresh leads. Then, you can narrow it down to several best HVAC leads generation companies. How to get more customers for my HVAC business Here’s how to get HVAC customers in three different ways: generate free HVAC leads using your owned media channels (website/blog/social media), get HVAC leads from paid advertising, or buy HVAC leads from lead generators, agencies, marketplaces, and affiliate networks. How to buy HVAC leads To buy HVAC leads, you must enroll in an HVAC lead generation program or conduct an agreement with an affiliate network or affiliates. 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