Secure your compliance and suppression list management with Opt-Intel
Streamline Your Email Suppression Lists and Preferences
Securely share your email suppression lists with 3rd parties by using Opt-Intel list sharing that provides trust, visibility, and control
Stay in the loop on all your compliance concerns with notifications and other tools for staying aware of any CAN-SPAM violations
Whether you’re working with networks, publishers, or advertisers, you can use automation to share relevant data with your partners
Maintain brand visibility and exceptional email hygiene with customizable options for your opt-out pages
Maximize your email impact with suppression management from Opt-Intel
You’ll get seamless integration with major platforms, guided onboarding, and easy integration with your existing tools.
The Phonexa Apps for mobile and desktop give you the speed, mobility, and convenience to control your marketing campaigns from anywhere, and on the go.
Let’s take a detailed look at how suppression list management works, its features, and its benefits.
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A call tracking number is a unique phone number that is used for a given marketing campaign. The number is routed to your business number, making it easy to track various call metrics associated with the particular marketing strategy.
An email suppression list is an email list that consists of recipients that you don’t want to include in your email campaigns. Usually, emails land on the suppression list if their email addresses are fake, fraudulent, or simply invalid, and contacting them will harm your sender's reputation, essentially putting your domain at risk of being blocklisted by significant ISPs like Google and others.
There are several ways in which recipients land on the suppression list. But one of the most common ways is a hard bounce, which is when an email has been returned to the sender because the recipient’s email is invalid. Another reason a recipient can land in the suppression list is a spam complaint, which means that subscribers flag an email address as spam.
If you unknowingly send emails to a hard-bounced email address, email algorithms identify your behavior as spammy. Additionally, inactive emails are often repurposed into spam traps, which will land your sender domain on a watchlist of errant senders throughout the ISP, which is a complex list to leave. This is why it’s crucial to have good email hygiene and back your efforts with a system that can upkeep your email lists.
Email list cleaning refers to the process of regularly updating and filtering your email contact list by getting rid of outdated contacts and being responsive to recipient contact preferences (example: unsubscribe, less contact frequency, etc.). As a result of email upkeep, you cultivate an email list that yields intentional and more engaging interactions with the contacts on your email list.
