The great majority of organizations, large and small, recognize the value of developing a strong online presence. Among the several…
Businesses continuously search for efficient ways to increase customer reach, interact with target markets, and boost revenue. Among the various…
Affiliate marketing has evolved into an effective avenue for businesses to grow their consumer base and increase revenue. Affiliate marketing…
A successful affiliate marketing campaign relies on the ability to optimize strategies based on accurate data and valuable insights. Are…
For those running multiple affiliate marketing campaigns, precise channel attribution is essential. After all, how else could you differentiate top-performing…
Affiliate marketing has come a long way since its early days. From just $2.5 billion in 2012, spending skyrocketed to…
The practice of affiliate marketing — often called performance marketing — may seem simple at first glance. Affiliate marketers work…
The ever-growing affiliate marketing spend and increasingly-complex affiliate networks – Amazon Associates alone unites over 900,000 affiliates – bear eloquent…
The affiliate marketing landscape is an ever-competitive $17-billion-worth battleground where thousands of affiliates and advertisers fight for the best deal.…
Paving your way to the top of the affiliate game will be a thorny journey. Only one out of six…
Affiliate marketing is a godsend for lead buyers and sellers alike, with 81% of advertisers and 84% of publishers using…
Lead routing is a key process for any performance marketer. It’s helpful to define lead routing and see how it…