Data-Driven Attribution

Original Lead Sources and Call Tracking: The Missing Piece in A/B Testing – Phonexa Canada

A successful affiliate marketing campaign relies on the ability to optimize strategies based on accurate data and valuable insights. Are…

1 year ago

How To Tie Publisher Outcomes Into Partner Marketing Attribution – Phonexa Canada

Phonexa CEO Lilit Davtyan recently joined the Deconstructing Data Live podcast to share key insights.

2 years ago

How To Maximize Your Business Potential With Call Analytics Software – Phonexa Canada

Phone calls may no longer dominate the landscape for business communication, but they are far from extinct. Businesses that invested…

2 years ago

What Is a DID Number? – Phonexa Canada

Route calls, streamline client communication, and get significant flexibility with Direct Inward Dialing or DID within the Phonexa suite.

2 years ago

What Is Multi-touch Attribution and Why Is It Important? – Phonexa Canada

Multi-touch attribution provides data insights into every single touchpoint a brand has with its clients to identify which marketing campaigns…

2 years ago