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Email Marketing
Spotlight on Email Marketing: What Are the Best Email Marketing Services? – Phonexa Canada
Finding the right email marketing service is an important process for companies of all sizes. To determine the best email marketing software for your business, you need to...

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Email Marketing
Spotlight on Email Marketing: How Much Does Email Marketing Software Cost? – Phonexa Canada
The good news is that there are multiple cost structures for email marketing software, meaning it’s all a matter of finding the one that works for your business.
Email Marketing
What Is CPM in Email Marketing and Why Does It Matter? – Phonexa Canada
In email marketing, CPM (cost per mile) refers to the cost of sending a thousand email messages. It's used by email service providers (ESPs) to cover the cost...
Email Marketing
Spotlight on Email Marketing: What Is Targeted Email Marketing? – Phonexa Canada
Targeted email marketing refers to deliberately creating and sending highly personalized emails to specific lead segments of your email list through an email marketing...
Spotlight on Leads: How Do I Track Sales Leads? – Phonexa Canada
A lead management system helps you track and manage your leads effectively to get the most out of every sales opportunity.

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AMP Call Tracking: Why You Need It – Phonexa Canada
Your mobile marketing strategy could all be a waste if you aren’t using AMP call tracking.
Spotlight on Calls: How Does Call Tracking Work? – Phonexa Canada
The call tracking software uses Dynamic Number Insertion (DNI), which automatically assigns a unique phone number to different concurrent marketing campaigns.
Insurance
How Cloud Technologies Help Insurance Agencies Overcome Challenges – Phonexa Canada
Cloud-based technologies can help insurance firms meet their customer expectations, improve efficiency, and achieve revenue goals. Here's how.
6 Email Marketing Mistakes Insurance Agencies Should Avoid – Phonexa Canada
In today’s age of chatbots and social media influencers, you might be wondering whether email marketing is still worth it for your insurance firm. The simple answer is yes,...
How Call Tracking Helps You Optimize Your PPC Campaigns – Phonexa Canada
Call tracking can help you determine PPC keywords that are driving leads, which you can then optimize in your ads.
Call Tracking
How to Use Call Tracking to Improve Your ROI – Phonexa Canada
In order to get the maximum benefit of call tracking, it is important to arrange your call channels so that they are optimized for exposure and data collection.
Email Marketing
6 Tricks That Will Boost Your Email Campaign Conversion Rate – Phonexa Canada
Here are 6 strategies that will boost your email campaign conversion rate.

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